Big Strategies For Small Business: Exceptional Projects in Europe

Hardcover | June 15, 2009

EditorHans-Joachim Gögl, Clemens Schedler

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This book is a new look at models of cooperation for trades of the future. Using seven in-depth case studies, this book looks at how globalization affects the competitiveness of small businesses. It explores the opportunities that are open to them today, and the successful strategies and models that promote development.

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This book is a new look at models of cooperation for trades of the future. Using seven in-depth case studies, this book looks at how globalization affects the competitiveness of small businesses. It explores the opportunities that are open to them today, and the successful strategies and models that promote development.

Hans-Joachim Gögl is founder and organizer of tri (International Symposium for Energy-Efficient Architecture), Austria. Together with Clemens Schedler he drew up the concept for the award-winning publication, symposium and workshop series, Landscape of Knowledge.   Clemens Schedler has been an independent graphic artist since 1990, ba...

other books by Hans-Joachim Gögl

Format:HardcoverDimensions:450 pages, 8.8 × 5.62 × 1 inPublished:June 15, 2009Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230223311

ISBN - 13:9780230223318

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Table of Contents

Trades and Strategy: Trades of the Future
Trades and Form: Werkraum Bregenzerwald
Trades and Network Management: Tectonet
Trades and Tourism: Bornholm
Trades and Technology: Massschuh.de
Trades and the Revitalisation of Old Knowledge: Bleu de Lectoure
Trades and Marketing: The Friuli Chair Cluster
Trades and Training: The Petajavesi Felt Center
Trades and Europe: The Union of Small Businesses?