Blink: The Power Of Thinking Without Thinking by Malcolm GladwellBlink: The Power Of Thinking Without Thinking by Malcolm Gladwell

Blink: The Power Of Thinking Without Thinking

byMalcolm GladwellAs told byMalcolm Gladwell

Paperback | April 3, 2007

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In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.
Malcolm Gladwell has been a staff writer atTheNew Yorkersince 1996. He is the host of the podcastRevisionist Historyand the author ofThe Tipping Point, Outliers,andWhat the Dog Saw.Prior to joiningThe New Yorker,he was a reporter at theWashington Post.Gladwell was born in England and grew up in rural Ontario. He now lives in New York.
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Title:Blink: The Power Of Thinking Without ThinkingFormat:PaperbackDimensions:320 pages, 8.25 × 5.5 × 0.88 inPublished:April 3, 2007Publisher:Little, Brown And CompanyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0316010669

ISBN - 13:9780316010665

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