Blink: The Power Of Thinking Without Thinking

Paperback | April 3, 2007

byMalcolm GladwellAs told byMalcolm Gladwell

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In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

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From the Publisher

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as sim...

Malcolm Gladwell is a staff writer for The New Yorker. He was formerly a business and science reporter at the Washington Post.

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Format:PaperbackDimensions:320 pages, 8.25 × 5.5 × 0.88 inPublished:April 3, 2007Publisher:Little, Brown And CompanyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0316010669

ISBN - 13:9780316010665

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Reviews

Rated 5 out of 5 by from Interesting Very well written, very factual but never dry or boring. Incorporates interesting study results and relates the findings to contemporary issues.
Date published: 2015-06-27
Rated 5 out of 5 by from Very interesting This book gives the reader a very interesting way to look at the split second decisions that we make every day. A very good read.
Date published: 2015-03-22
Rated 4 out of 5 by from Great book Came out strong, wandered towards the end.
Date published: 2014-06-15
Rated 5 out of 5 by from Liked this book right away Again the author provides insight into an area which is important but likely ignored by many. How and what affects our decision making is a powerful topic - once again Malcolm's style and examples make this a book I couldn't put down and that I enjoyed very much. The ideas presented in this book on how making the right decisions can be influenced by the systems we can put in place are revolutionary to the general public - but hopefully not to those in positions of power.
Date published: 2014-06-11
Rated 4 out of 5 by from Loved it Interesting read on the unconscious nd the reliability of making quick decisions w- little or no time to evaluate.
Date published: 2014-02-04
Rated 5 out of 5 by from Really good book I read this book a few years ago and it was worth it. You actually learn how people think.
Date published: 2013-09-02
Rated 5 out of 5 by from Very interesting read with real life applications The first Malcolm Gladwell book I read, The Tipping Point, was full of interesting facts and evidence about human behaviour that one could take away and apply to real life situations. Blink is no different. Once again Gladwell inspires new schools of thought, this time it's about how to make good decisions. Gladwell astounds readers understanding of how the mind works. He delves into how our mind sifts through the endless bombardment of our senses, how our subconscious affects our thinking, and how our intuition is usually right. I have used some of the lessons learned from this book to improve my decision making. If you want to do the same or is simply curious how the mind works, this is a must-read!
Date published: 2011-01-10
Rated 4 out of 5 by from Gladwell does it again! Another great read by Gladwell which forces you to contemplate. He writes in manner that is easy to understand and keeps you interested.
Date published: 2010-10-26
Rated 4 out of 5 by from An Unexpected Pleasure I read this book as part of my book club reading list. I was pleasantly surprised. Firstly, it is an engaging book filled with stories and antedotes that make the "points" easy to understand and apply. Secondly, and to me, more importantly, this is not an author who gets on his soapbox and promotes his thesis while ignoring any and all counterpoints. He clearly explains when to trust your first instinct and when to question it. This book made me think and question some of the quick judgements I tend to make. Whether you choose to agree or not with his principles, reading this book will certainly cause you to reconsider.
Date published: 2009-07-14
Rated 3 out of 5 by from Realization Interesting and hard to put down. This is not a novel! It's format is more fact based and is meant to educate. The underlying concept and every day activity explained by Gladwell really makes you think twice about what is going on around you.
Date published: 2009-06-24
Rated 2 out of 5 by from Not as good as everyone said I bought "Blink" after a friend recommended it to me. I read a couple chapters each day but I never really had the feeling of "I can't put this book down!" I got about halfway through it and gave up. The book is very repetitive and gets boring. Some of the stories are good though, about certain people who have made quick decisions/judgements and were successful. Overall, I wouldn't recommend it.
Date published: 2009-04-05
Rated 3 out of 5 by from a Fairly Good Read The writer has accumulated a lot of interesting psychology experiments to explain to us how our subconscious brain makes decisions in split seconds. how ever some times it does feel like the writer is repeating him self where as he goes so deep into explaining the minutest of details for which repetition becomes important. the book is surely worth reading.
Date published: 2008-10-11
Rated 5 out of 5 by from Must read Gladwell himself defined this book as an "intellectual adventure". This is the perfect description of the book. In the nutshell, this is the book about how and why we can make best-informed (!) decisions in two seconds - before any additional information overwhelms us. However, the book is much more than that . Gladwell also tries to answer another part of the question: when can we trust our immediate judgement, and when the traditional "think about it" approach is more effcient. Even though the subject is very serious, the book is real fun to read - I have learned about war games developed by Pentagon, reading facial expressions in two seconds and predicting the future of marriages after listening to couple's two-minutes conversation... As an added bonus, I eventually understood why me, being long-time fan of Coke, always preferred Pepsi in sip-tests... Do you know why? Because in real world nobody sips Cola. If this still doesn't make sense to you, read the book - and you'll find out!
Date published: 2008-01-21
Rated 1 out of 5 by from Disappointment I expected to be intrigued and entertained by Blink, and for about the first four pages, I was. Then I realized how repetitive, disorganized, and shallow it is. I was hoping for a science book; what I got was an extended magazine article. Who cares if a researcher has a moustache or not? If I'm planning to date him, maybe, but not if I want to know the conclusions of his research.
Date published: 2008-01-19
Rated 4 out of 5 by from Quite interesting! This book is all about your subconscious and how we make snap decisions. To be honest, I found some of the stuff to contradict other parts in the book. That could be because I didn't quite understand what Gladwell was setting out to prove until the very end of the book. Or maybe I knew at the beginning, then forgot about it until the end. Though one point he did drive home well with me was the fact that we can take actions to prevent us from making snap decisions that are bad. There were many little points in this book that were fascinating. I would tell people at work or my family about points in the book just randomly because they were so intriguing. I thought the bit about professor ratings was very interesting. Being able to judge a professor in 2 minutes with no sound similar to someone that takes an entire course with them is quite unbelievable. I find that with books like this, it is really important for the author to get his tone correct with the reader. You don't want to read something that is over you head, but you also don't want the author to take a condescending tone. The tone of this book was perfect. It was like someone talking to you that is excited about their findings in research and want to share all the interesting bits with you. It's too bad that we can't unlock our subconscious to help us out more. But if anything, this book should tell you to trust your gut (or should that be subconscious?) more than you normally would.
Date published: 2007-12-12
Rated 5 out of 5 by from At last! a twist to the old marketing idea (and other human topics)! Wow! Finally I get to read a book that shows the other side of this coin. M. Gladwell makes a superb work at giving a different idea of how we make judgements and therefore, how we can manage under certain circumstances those belly messages (according to his book, perhaps, only perhaps, we should give more credit to them than we do...). Each reader can make his / her own interpretation of the cases presented and then, understand and apply to every particular experience. Every case presented in this book is (to say the least) fascinating... one of those books you can't stop reading once you opened it!
Date published: 2007-12-10
Rated 1 out of 5 by from Blink is brutal It isn't anything that we don't already know. If you want to read about stats and controlled experiments than this is a book for you. However, it falls short on any practical ways to apply his technique. It is nothing more than a story of one man's life and the experiments he conducted or witnessed, and a dull story at that. I have bought many books and this is the first one I have ever returned.
Date published: 2007-08-20
Rated 4 out of 5 by from Page Turner Reading this book was a very mind opening experience. A must read for anyone wanting to help improve the world that we live in.
Date published: 2007-06-13
Rated 4 out of 5 by from An excellent read This author is a very interesting person. He put on a different perspective, and achieved something that we all knew, just didn't look at it in the same way. He began dissecting his ideas, and using stories, clever wording, and his overall personality, do distinguish himself as not just-another-author, but a person with a intellectual presence. The book itself is excellent. It's a good read, which won't take too long to read, and if you like different perspectives of the world, this is the book for you. It examines the Pepsi Challenge, and shows how quick decision making, is better than slow, thoughtful examination. Sounds crazy, but it just works.
Date published: 2007-05-31