Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan KimBlue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the…

byW. Chan Kim, Renée A. Mauborgne

Hardcover | January 20, 2015

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The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents-now updated and expanded with new content

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"-untapped new market spaces ripe for growth.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:

  • A new preface by the authors: Help! My Ocean Is Turning Red
  • Updates on all cases and examples in the book, bringing their stories up to the present time
  • Two new chapters and an expanded third one - Alignment, Renewal, and Red Ocean Traps - that address the most pressing questions readers have asked over the past 10 years

    A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space-and making the competition irrelevant.

    To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you'll find all the resources you need-from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 3.6 million copies, is being published...
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Title:Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the…Format:HardcoverDimensions:320 pages, 9.25 × 6.13 × 0.98 inPublished:January 20, 2015Publisher:Harvard Business Review PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1625274491

ISBN - 13:9781625274496

Reviews

Rated 5 out of 5 by from Best business book ever!! If you love business then this book is a must have!!! This book is amazing!! W. Chan Kim and Reneé Mauborgne explains us how we could improve our business when we have competition everywhere and what to do for avoiding failure in our business!!
Date published: 2017-11-15

Editorial Reviews

"one of the bestselling business books of the century" -- Financial Times"Blue Ocean Strategy is the most successful book on business master-planning in recent years." -- The Economist"A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian WayPraise for Blue Ocean Strategy:A bestseller across 5 continentsMore than 3.6 million copies sold worldwideTranslated into 44 languagesA Wall Street Journal, BusinessWeek, and Fast Company bestsellerThinkers50 Strategy Award for Best Business Book of the decadeThe Fast Company Leadership Hall of FameWinner of the Carl S. Sloane Award for Excellence in Management Consulting