Brainsteering: A Better Approach to Breakthrough Ideas by Kevin P. CoyneBrainsteering: A Better Approach to Breakthrough Ideas by Kevin P. Coyne

Brainsteering: A Better Approach to Breakthrough Ideas

byKevin P. Coyne

Hardcover | March 1, 2011

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“[The Coynes’] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.” —Publishers Weekly

From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas.  Brainsteering is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. Brainsteering offers a way out of fruitless brainstorming sessions. In the tradition of the Heath Brothers’ Made to Stick and Gordon Mackenzie’s Orbiting Giant Hairball, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation.

Kevin P. Coyne is a senior teaching professor at the Goizueta Business School at Emory University and a former senior partner and leader of the worldwide strategy practice at McKinsey & Company.Shawn T. Coyne is a management consultant with twenty-five years of experience in strategy, marketing, and organizational leadership at Procter...
Title:Brainsteering: A Better Approach to Breakthrough IdeasFormat:HardcoverDimensions:256 pages, 9 × 6 × 0.89 inPublished:March 1, 2011Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0062006193

ISBN - 13:9780062006196

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Editorial Reviews

“The authors pepper their narrative with [...] idea-sparkers, with an appendix that is worth the cover price… [I]f the book evokes a few creative ideas, it will have done good service.”