Brand Addiction: Designing Identity For Fashion Stores by Wang ShaoqiangBrand Addiction: Designing Identity For Fashion Stores by Wang Shaoqiang

Brand Addiction: Designing Identity For Fashion Stores

EditorWang Shaoqiang

Hardcover | February 6, 2018

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We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling- a consistent message, weaving meaning into every piece. Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, stationary, wrapping paper, bags, boxes or gifts, to the trademark colour, furniture, accessories such as hangers or curtains, and all sorts of decorative elements; all these components will contribute to nail a brand's Identity and will definitely ignite consumers' wish for belonging, and passion for purchasing.. From start-up labels to well-known brands, and from clothing and shoe stores to jewellery and eye-wear shops, Brand Addiction features over 120 extraordinary projects that include fantastic ideas for branding and interior design: a great reference book for designers and store-owners.
Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose titles focus on international design, architecture, branding, communication, trends, and culture, and he is also the editor of Design 360º magazine and Asia-Pacific Design. He has been invited to lecture at...
Title:Brand Addiction: Designing Identity For Fashion StoresFormat:HardcoverDimensions:240 pages, 11.52 × 8.52 × 1.01 inPublished:February 6, 2018Publisher:FlamantLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:8417084037

ISBN - 13:9788417084035