Brand Aid: A Quick Reference Guide To Solving Your Branding Problems And Strengthening Your Market Position by Brad VanaukenBrand Aid: A Quick Reference Guide To Solving Your Branding Problems And Strengthening Your Market Position by Brad Vanauken

Brand Aid: A Quick Reference Guide To Solving Your Branding Problems And Strengthening Your Market…

byBrad Vanauken

Hardcover | December 28, 2014

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Branding is more than a great logo. A brand is the essence of an organization-its DNA-impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The 6 most powerful sources of brand differentiation * 5 elements that trigger brand insistence * Turning brand strategy into advertising * Online branding * Private label brands * Creating "category of one" brands * Social responsibility, sustainability, and storytelling * 60 nontraditional marketing techniques * Metrics * And more A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization's brand.
Brad VanAuken is the president and founder of BrandForward, Inc., and former director of brand management and marketing for Hallmark Cards.
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Title:Brand Aid: A Quick Reference Guide To Solving Your Branding Problems And Strengthening Your Market…Format:HardcoverDimensions:352 pages, 9.03 × 6.5 × 1.26 inPublished:December 28, 2014Publisher:AmacomLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0814434738

ISBN - 13:9780814434734

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