Brand Champions: How Superheroes bring Brands to Life by I. BuckinghamBrand Champions: How Superheroes bring Brands to Life by I. Buckingham

Brand Champions: How Superheroes bring Brands to Life

byI. Buckingham

Hardcover | January 26, 2011

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A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.

IAN BUCKINGHAM is a leading author in the field of Branding and Marketing. He began his career in the Financial Services and has since held positions in Consultancy positions in various companies developing Organisation Development Strategies and Management Development programmes. Buckingham has a reputation as an iconoclastic critic ...
Title:Brand Champions: How Superheroes bring Brands to LifeFormat:HardcoverDimensions:256 pages, 9.25 × 6.1 × 0 inPublished:January 26, 2011Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230220320

ISBN - 13:9780230220324


Table of Contents

Introduction and Context
Case Studies on Values-based Brand Engagement
Brand Stories From The Front Line Champions
Brand Stories From The Engine Room
The DNA of a Brand Champion what does it take?
Conclusions, Key Learnings Overall and Launch of the Search for Brand Champions competition