Brand Champions: How Superheroes bring Brands to Life by I. BuckinghamBrand Champions: How Superheroes bring Brands to Life by I. Buckingham

Brand Champions: How Superheroes bring Brands to Life

byI. Buckingham

Hardcover | January 26, 2011

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A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.
Ian P. Buckingham is a leading author in the fields of Employee Engagement and Brand Development. After a formative start to his career on the customer service front line, he has subsequently held a range of senior consultancy positions within the world's largest Marcomms business - Omnicom and beyond. He develops and delivers Organiza...
Title:Brand Champions: How Superheroes bring Brands to LifeFormat:HardcoverDimensions:209 pages, 9.25 × 6.1 × 0.76 inPublished:January 26, 2011Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230220320

ISBN - 13:9780230220324

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Table of Contents

List of Tables and Figures Part 1 - What's a Champion Brand? Part 2 - What's Employee Engagement? Part 3 - Brand Superheroes Uncovered Part 4 - Equipping Brand Champions Part 5 - Reinforcing a Brand Champion Culture Closing thoughts Acknowledgements Bibliography Index