From the Publisher
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.
other books by Ian P Buckingham
Hardcover|Jan 15 2008
The following ISBNs are associated with this title:
ISBN - 10:0230220320
ISBN - 13:9780230220324
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