Brand Culture

Kobo ebook | December 1, 2005

bySchroeder, Jonathan

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Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.

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From the Publisher

Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.

Format:Kobo ebookPublished:December 1, 2005Publisher:RoutledgeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:020300244X

ISBN - 13:9780203002445

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