Brand Is Destiny: The Ultimate Bottom Line

Kobo ebook | February 7, 2017

byMarc H. Rudov

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Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.

CEOs and entrepreneurs will learn why:

  • Sears went from leader to loser
  • IBM's revenues shrank 19 quarters in a row
  • Apple's new spaceship HQ will kill its brand
  • Unions impede the success of value-based healthcare
  • Political correctness is a brand-killer
  • Beauty is not in the eye of the beholder
  • Trump almost lost the election
  • Super Bowl advertising is a total waste of money
  • Millennials are bad for business.

Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.

Pricing and Purchase Info

$13.09 online
$16.99 list price (save 22%)
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From the Publisher

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.CEOs and entrepreneurs will learn why: Sears went from leader to loser IBM's revenues shrank 19 quarters in a row A...

Format:Kobo ebookPublished:February 7, 2017Publisher:MHR EnterprisesLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:097450176X

ISBN - 13:9780974501765

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