Brand NFL by Michael Oriard

Brand NFL

byMichael Oriard

Kobo ebook | September 12, 2010

Pricing and Purchase Info

$15.99 online 
$19.97 list price save 19%

Prices and offers may vary in store

Available for download

Not available in stores

about

Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.

Title:Brand NFLFormat:Kobo ebookPublished:September 12, 2010Publisher:The University Of North Carolina PressLanguage:English

The following ISBNs are associated with this title:

ISBN:9990052224145

Look for similar items by category:

Reviews