Brand Protection In The Online World: A Comprehensive Guide by David N. BarnettBrand Protection In The Online World: A Comprehensive Guide by David N. Barnett

Brand Protection In The Online World: A Comprehensive Guide

byDavid N. Barnett

Paperback | December 28, 2016

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The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and rapidly-growing new industry: that of online brand protection, consisting of specialist service providers which can be employed by brand owners to monitor and prevent potential attacks on their brand.

Brand Protection in the Online Worldexplains the full scope of Internet infringement, and associated monitoring and enforcement options that are most relevant to brand owners and managers. Covering crucial topics such as brand abuse, counterfeiting, fraud, digital piracy and more,Brand Protection in the Online Worldprovides a clear and in-depth exploration of the importance of, and ideas behind, the brand-protection industry.

David N. Barnetthas spent the last 12 years as Head of Analysis and Consultancy at NetNames, a leading global provider of online brand protection and domain name strategy, assisting global brands to Search-Find-Stop brand abuse online. David's professional history has allowed him to acquire a unique combination of knowledge and experie...
Title:Brand Protection In The Online World: A Comprehensive GuideFormat:PaperbackDimensions:280 pages, 9.21 × 6.14 × 0.67 inPublished:December 28, 2016Publisher:Kogan PageLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0749478691

ISBN - 13:9780749478698


Table of Contents

** Chapter - 01: Introduction; ** Chapter - 02: Domain Names; ** Chapter - 03: General Brand Use and Abuse; ** Chapter - 04: E-Commerce Activity and Marketplaces; ** Chapter - 05: Social Media; ** Chapter - 06: Online Fraud; ** Chapter - 07: Digital Piracy; ** Chapter - 08: Mobile Apps; ** Chapter - 09: Sponsored-Ad Monitoring; ** Chapter - 10: Affiliate Monitoring; ** Chapter - 11: 'Deep' and 'Dark' Web; ** Chapter - 12: Additional and Future Areas of Interest