Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand

Paperback | September 13, 2002

byDavid D'Alessandro

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The BusinessWeek, Wall Street Journal, and New York Times business bestseller

"With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd."­­Harvard Business Review

"D'Alessandro's book is witty, irreverent, and intensely practical. It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders."­­Michael E. Porter, Harvard Business School

"Practical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes."­­Publishers Weekly

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NOW IN PAPERBACK!The BusinessWeek, Wall Street Journal, and New York Times business bestseller"With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd."­­Harvard Business Review"D'Alessandro's book is witty, irreverent, and intensely practical. It is more than a book about brands, and contains man...

From the Jacket

"BusinessWeek, Wall Street Journal Business and New York Times Business Bestseller!"A blunt, entertaining, provocative, relentless, and no-holds barred account of how to build a great image or brand."--James Carville, Author and Democratic StrategistIn a world where consumers have infinite choices, it's almost impossible to compete wit...

David F. D'Alessandro is CEO of John Hancock Financial Services, a Fortune 500 company. The youngest CEO in the company's history, D'Alessandro spearheaded John Hancock's appearance on The New York Times list as one of the top 100 brands of the twentieth century.

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Format:PaperbackDimensions:240 pages, 8.7 × 5.5 × 0.65 inPublished:September 13, 2002Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071398503

ISBN - 13:9780071398503

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