Brandchild: Remarkable Insights Into The Minds Of Today's Global Kids & Their Relationships With Brands by Martin LindstromBrandchild: Remarkable Insights Into The Minds Of Today's Global Kids & Their Relationships With Brands by Martin Lindstrom

Brandchild: Remarkable Insights Into The Minds Of Today's Global Kids & Their Relationships With…

byMartin Lindstrom, Patricia B. Seybold

Paperback | November 1, 2004

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about

* A unique exploration of children's relationships with consumer brands
Martin Lindstrom was born in Denmark in 1970. He is the author of Brand Building on the Internet, Clicks, Bricks and Brands, Brandchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands, Brandsense: Building Powerful Brands Through Touch, Taste, Smell, Sight & Sound, Buyology: The Truth About...
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Title:Brandchild: Remarkable Insights Into The Minds Of Today's Global Kids & Their Relationships With…Format:PaperbackDimensions:320 pages, 9.26 × 6.06 × 0.88 inPublished:November 1, 2004Publisher:Kogan PageLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0749442840

ISBN - 13:9780749442842

Editorial Reviews

"Unless there are issues, parents usually stop reading parenting books long before their children hit the middle-single digits. The desire wanes with confidence - or they're just too worn out. But "Brandchild" (Kogan Page Ltd., London, 316 pages, $39.95) isn't for parents. Martin Lindstrom's book, which he wrote with Patricia B. Seybold, is for companies targeting tweens. As I read it, I realized it held my interest because I'm a parent of a tween. The 8-to-14 generation, which the author says is the richest in history, gets to choose from "an endless variety of disposable goods and leisure products designed specifically for them."