Branding New York: How A City In Crisis Was Sold To The World
 by Miriam GreenbergBranding New York: How A City In Crisis Was Sold To The World
 by Miriam Greenberg

Branding New York: How A City In Crisis Was Sold To The World

byMiriam GreenbergEditorMiriam Greenberg

Paperback | February 15, 2008

Pricing and Purchase Info

$60.84 online 
$64.30 list price save 5%
Earn 304 plum® points

Prices and offers may vary in store


In stock online

Ships free on orders over $25

Not available in stores


Winner of the2009Robert Park Book Awardfor best Community and Urban Sociology book!

Branding New Yorktraces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

Miriam Greenbergis an Assistant Professor in Sociology at the University of California Santa Cruz, and is a visiting scholar at the Center for Urban Research and Policy at Columbia.  Her interests lie at the intersection of urban political economy and media studies.  In particular, her research focuses on the official use of media and ...
Title:Branding New York: How A City In Crisis Was Sold To The WorldFormat:PaperbackDimensions:342 pages, 8.9 × 5.9 × 0.8 inPublished:February 15, 2008Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0415954428

ISBN - 13:9780415954426

Look for similar items by category:


Table of Contents

Introduction: New York, Capital of the 1970s.  Prologue: From the Standpoint of the Out-of-Towner  1. Branding and the Neoliberal City Part 1: From Image Crisis to Fiscal Crisis: 1964-1974  2.It¿s a Small World After All: The Rise of New York Media the End of Boosterism  3. Style & Power: the Common Sense of New York Magazine  4. Selling the City in Crisis: "Big Apple" and the Invention of the Public Private Partnership Part 2: The Battle to Brand New York: 1975-1985  5.Welcome to Fear City  6. The Limits of Branding: From 'Big Apple' to the 'Summer of Sam'  7. Purging New York through I¿ NY  8. Conclusion: The Legacy of the 1970s  9. New York City as a Symbol of Neoliberalism.  Epilogue: Re-Branding New York after the World Trade Center


Editorial Reviews

"A cunning, wonderfully dialectical analysis" - Mike Davis, Professor of History, University of California, Irvine  "I love New York. I am equally taken by Miriam Greenberg's fascinating account of how powerful political interests invented this famous slogan as a strategy for asserting their claim over the city's image, resources, policies, and priorities." - Dennis Judd, Professor of Political Science, University of Illinois, Chicago "This concise work explores the efforts of New York elites to brand their city in order to deal with repeated crises confronting the city in the last third of the 20th century...a well-written and thoroughly researched urban history that makes a valuable contribution to the field. Highly recommended." -- T.A. Aiello, Choice, February 2009