Brazilians Working With Americans/Brasileiros que trabalham com americanos: Cultural Case Studies/Estudos de casos culturais by Orlando R. KelmBrazilians Working With Americans/Brasileiros que trabalham com americanos: Cultural Case Studies/Estudos de casos culturais by Orlando R. Kelm

Brazilians Working With Americans/Brasileiros que trabalham com americanos: Cultural Case Studies…

byOrlando R. Kelm, Mary E. Risner

Paperback | January 1, 2007

Pricing and Purchase Info

$34.50

Earn 173 plum® points
Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

Doing business internationally requires understanding not only other languages, but even more so the business practices and cultures of other countries. In the case of Brazilians working with Americans, a fundamental difference for all parties to understand is that Brazilian business culture is based on developing personal relationships between business partners, while American businesspeople often prefer to get down to hard "facts and figures" quickly, with fewer personal preliminaries. Negotiating such differences is crucial to creating successful business relationships between the two countries, and this book is designed to help businesspeople do just that.

Brazilians Working With Americans presents ten short case studies that effectively illustrate many of the cultural factors that come into play when North American business professionals work in Brazil. The authors summarize each case and the aspects of culture it involves, and American and Brazilian executives comment on the cultural differences highlighted by that case. A list of topics and questions for discussion also help draw out the lessons of each business situation. To make the book equally useful to Brazilians and Americans (whether businesspeople or language students), the entire text is presented in both English and Portuguese. In addition, Apple QuickTime movies of the executives' comments, which allow viewers to see and hear native speakers of both languages, are available on the Internet at www.laits.utexas.edu/orkelm/casos/intro.html.

Orlando R. Kelmis Associate Director of Business Language Education at UT CIBER, the Center for International Business Education and Research at the University of Texas at Austin, where he also teaches in the Department of Spanish and Portuguese. Mary E. Risner is Assistant Director of the Latin American Business Environment Program ...
Loading
Title:Brazilians Working With Americans/Brasileiros que trabalham com americanos: Cultural Case Studies…Format:PaperbackDimensions:218 pages, 8.95 × 6.03 × 0.37 inPublished:January 1, 2007Publisher:University Of Texas PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0292714734

ISBN - 13:9780292714731

Look for similar items by category:

Reviews

Table of Contents

  • Preface/Prefácio
  • Acknowledgments/Reconhecimentos
  • Chapter 1/Capítulo 1. The Pressure's On
  • Chapter 2/Capítulo 2. World Ship
  • Chapter 3/Capítulo 3. Burger World
  • Chapter 4/Capítulo 4. Electro World
  • Chapter 5/Capítulo 5. Petro Fibras
  • Chapter 6/Capítulo 6. World Car
  • Chapter 7/Capítulo 7. Donut World
  • Chapter 8/Capítulo 8. Pizza World
  • Chapter 9/Capítulo 9. World Auto Parts
  • Chapter 10/Capítulo 10. Eco-Amusement World
  • Glossary/Glossário: English-Portuguese/Inglês-Português
  • Glossary/Glossário: Portuguese-English/Português-Inglês
  • Suggested Readings/Leituras sugeridas
  • Index/Índice