Break Through The Noise: The Nine Rules To Capture Global Attention
byTim Staples, Josh Young
Hardcover | July 9, 2019
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The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune.
Case studies featured in the book include how Shareability launched ROC Headphones,a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how theyhelped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint.
Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune.
Case studies featured in the book include how Shareability launched ROC Headphones,a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how theyhelped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint.
Title:Break Through The Noise: The Nine Rules To Capture Global AttentionFormat:HardcoverProduct dimensions:240 pages, 9.15 X 6.42 X 0.92 inShipping dimensions:240 pages, 9.15 X 6.42 X 0.92 inPublished:July 9, 2019Publisher:Houghton Mifflin HarcourtLanguage:English
The following ISBNs are associated with this title:
ISBN - 10:1328618560
ISBN - 13:9781328618566
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