Brilliant Copywriting: How to craft the most interesting and effective copy imaginable

Kobo ebook | April 8, 2010

byRoger Horberry

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If you ve ever struggled to craft a persuasive message that really hits the spot you ll know

it s harder than it looks. Wouldn t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone

who told you how the professionals really do it? Well, that s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.

 

Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to

reveal the trade secrets of top-notch practitioners. It s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.

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From the Publisher

If you ve ever struggled to craft a persuasive message that really hits the spot you ll knowit s harder than it looks. Wouldn t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someonewho told you how the professionals really do it? Well, that s exactly what th...

Format:Kobo ebookPublished:April 8, 2010Publisher:Pearson Education LimitedLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0273742221

ISBN - 13:9780273742227

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