Broadcast Television: A Complete Guide to the Industry by Walter S. McdowellBroadcast Television: A Complete Guide to the Industry by Walter S. Mcdowell

Broadcast Television: A Complete Guide to the Industry

byWalter S. Mcdowell

Paperback | July 28, 2006

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about

From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business.
As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.
The Author: Before entering academia, Walter S. McDowell spent over two decades in commercial television, including management positions in promotion, programming, and creative services. After earning his doctorate from the University of Florida and teaching for several years at Southern Illinois University, he joined the faculty of Th...
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Title:Broadcast Television: A Complete Guide to the IndustryFormat:PaperbackDimensions:9.06 × 6.3 × 0.68 inPublished:July 28, 2006Publisher:Peter Lang Inc., International Academic PublishersLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0820474851

ISBN - 13:9780820474854

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