320 pages, 8.44 × 5.5 × 1.1 in
May 26, 1999
The following ISBNs are associated with this title:
ISBN - 10: 068484821X
ISBN - 13: 9780684848211
Read from the Book
From Chapter 2 How to Use This Book Folly and discipline are the key elements of Warren Buffett's philosophy of investing -- other people's follies and Warren's discipline. Warren commits capital to investment only when it makes sense from a business perspective. It is business perspective investing that gives him the discipline to exploit the stock market's folly. Business perspective investing is the theme of this book. This discipline of investing from a business perspective has made Warren the second richest business person in the world. Currently Warren's net worth is in excess of $20 billion. Warren is the only billionaire who has made it to the Forbes list of the four hundred richest Americans solely by investing in the stock market. Over the last thirty-two years his investment portfolio has produced an average annual compounding rate of return of 23.8%. As humans we are susceptible to the herd mentality, and so we often fall victim to the emotional vicissitudes that propel the stock market and feed enormous profits to those who are disciplined, like Warren. When the Dow Jones Industrial Average has just dropped 508 points and all the sheep are jumping ship, it is investing from a business perspective that gives Warren the confidence to step into that pit of fear and greed we call the stock market and start buying. When the stock market soars to the stratosphere, it is the discipline of investing from a business perspective that keeps Warren from foolishly alloca
Table of Contents
CONTENTSDisclaimerPART I: THE ART OF BASIC BUFFETTOLOGY1. Before You Begin This Book2. How to Use This Book3. Roots4. Investing from a Business Perspective5. What Is Businesslike Investing?6. Warren's View of Earnings7. The Price You Pay Determines Your Rate of Return8. The Corporation, Stocks, Bonds -- a Few Useful Explanations9. Valuing a Business10. The Only Two Things You Need to Know About Business Perspective Investing: What to Buy -- and at What Price11. What We Can Learn from Warren's Secret Weapon: The Magic of Compounding12. Determining What Kind of Business You Want to Own13. The Theory of an Expanding Intrinsic Value14. The Mediocre Business15. How to Identify the Excellent Business -- the Key to Warren's Good Fortune16. Nine Questions to Help You Determine If a Business Is Truly an Excellent One17. Where to Look for Excellent Businesses18. More Ways to Find a Company You Want to Invest In19. What You Need to Know About the Management of the Company You May Invest In20. When a Downturn in a Company Can Be an Investment Opportunity21. How Market Mechanics Whipsaw Stock Prices to Create Buying Opportunities22. Inflation23. Inflation and the Consumer Monopoly24. A Few Words on Taxation25. The Effects of Inflation and Taxation on the Rate of Return, and the Necessity to Obtain a 15% Return on Your Investment26. The Myth of Diversifications Versus the Concentrated Portfolio27. When Should You Sell Your Investments?28. Warren's Different Kinds of InvestmentsPART II: ADV
From the Publisher
In the world of investing, the name Warren Buffett is synonymous with success and prosperity. Learn how Warren Buffett did it—and how you can too.
Building from the ground up, Buffett chose wisely and picked his stocks with care, in turn amassing the huge fortune for which he is now famous. Mary Buffett, former daughter-in-law of this legendary financial genius and a successful businesswoman in her own right, has teamed up with noted Buffettologist David Clark to create Buffettology, a one-of-a-kind investment guide that explains the winning strategies of the master.
* Learn how to approach investing the way Buffett does, based on the authors' firsthand knowledge of the secrets that have made Buffett the world's second wealthiest man
* Use Buffett's proven method of investing in stocks that will continue to grow over time
* Master the straightforward mathematical equipments that assist Buffett in making investments
* Examine the kinds of companies that capture Buffett's interest, and learn how you can use this information to make your own investment choices of the future
Complete with profiles of fifty-four "Buffett companies" -- companies in which Buffett has invested and which the authors believe he continues to follow -- Buffettology can show any investor, from beginner to savvy pro, how to create a profitable portfolio.
About the Author
is an internationally acclaimed writer and lecturer on Warren Buffett's investment techniques. She is also the CEO of a multimillion-dollar-a-year commercial and film editing company with clientele that ranges from Coca-Cola to Madonna. She currently makes her home in Santa Monica, California.
From Our Editors
Get the most out of your money, with the help of family secrets from the world’s most famous investor. Buffettology examines the techniques and knowledge of Warren Buffet’s investment secrets. Author Mary Buffet is his former daughter-in-law and teaches readers what Buffet looks for when evaluating a company. As a bonus, readers learn about 50 companies the author believes Buffett watches and invests in.
Stevin Hoover Hoover Capital Management Absolutely the best book ever written on Warren Buffett's investment methods.