Building Brand Culture : Unlock Your Brand's Cultural Potential by Daniel Bo

Building Brand Culture : Unlock Your Brand's Cultural Potential

byDaniel Bo, Matthieu Guevel

Kobo ebook | May 15, 2014 | French

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Building Brand Culture: Unlock Your Brand's Cultural Potential

Our first book Brand Content (2009) sets the stage, Building Brand Culture shows you how !
Unlock your brand's cultural power to drive innovation and let our examples and testimonials help you:
Identify cultural sources and modes of expression
Leverage powerful brands' cultural strengths
Reinforce cultural resonance to bolster customer uptake
Manage brands and cultural diversity in today's global economy

Rooted in cultural environments, brands are cultural agents, continuously interacting and affecting change. The cultural dimensions of brands are clearly emerging as the pillars of sustainable value creation in today's economy.

Title:Building Brand Culture : Unlock Your Brand's Cultural PotentialFormat:Kobo ebookPublished:May 15, 2014Publisher:NUMERIQUELanguage:French

The following ISBNs are associated with this title:

ISBN - 10:2364940648

ISBN - 13:9782364940642

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