Building Media Relationships: How to Establish, Maintain, and Develop Long-Term Relationships with the Media by Susan SommersBuilding Media Relationships: How to Establish, Maintain, and Develop Long-Term Relationships with the Media by Susan Sommers

Building Media Relationships: How to Establish, Maintain, and Develop Long-Term Relationships with…

bySusan Sommers

Paperback | October 15, 2008

not yet rated|write a review

Pricing and Purchase Info

$65.66 online 
$93.95 list price
Earn 328 plum® points

Out of stock online

Not available in stores

about

A solid media relations plan is one of the most powerful tools a company can draw upon to raise a profile, attract new clients, and generate sales. Building Media Relations, Second Edition, is a comprehensive guide to working professionally and productively with the media. Sommers provides students with the critical theories and strategies necessary for successful media planning and management. Throughout this edition, students are exposed to tools and techniques - from the use of media kits, databases, and event planning, to the necessity of research, analysis, andevaluation - that shape the success of media relations professionals and the businesses they represent. This book is a phenomenal resource for students of Communications or Media and Public Relations as well as anyone who is responsible for generating media understanding and coverage.

About The Author

Susan Sommers is an award-winning journalist, speaker and trainer, marketing consultant, educator, and coach with over thirty years of experience in business communications. She is one of Canada's leading experts in marketing and media relations consulting and training. Susan has developed credit courses in Marketing and Media Relatio...

Details & Specs

Title:Building Media Relationships: How to Establish, Maintain, and Develop Long-Term Relationships with…Format:PaperbackDimensions:264 pages, 9 × 7 × 0.5 inPublished:October 15, 2008Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195426959

ISBN - 13:9780195426953

Look for similar items by category:

Customer Reviews of Building Media Relationships: How to Establish, Maintain, and Develop Long-Term Relationships with the Media

Reviews

Extra Content

Table of Contents

AcknowledgementsIntroductionAbout the AuthorPart 1: Understanding Media Relations1. The Role of Media Relations2. Understanding the Media3. Media Relations in PracticePart 2: Developing a Media Relations Program4. Conducting Research5. Analyze: Problems, Goals, and StrategiesPart 3: Executing a Media Relations Program6. Developing a Media Database7. Creating a Media Kit8. Contacting the Media9. Managing Media Interviews10. Staging Media Events11. Monitoring the Media, Measuring and Evaluating SuccessPart 4: Issues Management and Crisis Communications12. Defining Your Issues and Creating a Plan13. Avoiding/ Preparing for a Crisis and Creating a Plan14. Crisis Communication and Management (with contributions from Kim Taylor Galway, Perfect 10 Communications)Appendix A: Media Relations Past and PresentAppendix B: Corporate Case Study: Who Said Being Wealthy was Easy? Defining the Client and the Need for Private Banking in CanadaResourcesIndex