Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line

Hardcover | March 19, 2004

byKevin T. Jackson

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In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to takingthe high road--the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlookedin conventional analyses of financial statements. Speaking directly to the work experience of real people in practical business settings, Jackson couples each principle with straightforward actions that drive management systems, and he provides tested strategies--from downsizing techniques toe-commerce tips--that cultivate the hidden power of a good reputation. He outlines the advantages of a superior reputation (simply put, people want to work for, invest in, and do business with a company or person with integrity), describes the vital role the firm's leader must play, offers ways tobuild and protect your reputation on the Internet (from defusing Internet rumors to creating an online community), and shows how to rescue your reputation once disaster hits. Perhaps most important, he shows how to strike the right balance of virtues like authenticity, honesty, responsibility, andstewardship of the environment, employees, and the economy. Highlighted with real-life success stories--from giants like Hewlett-Packard to small firms like Thanksgiving Coffee Company (which invests part of its revenues in the Central American villages in which its beans are grown), Building Reputational Capital offers a simple but effective guidefor executives, managers, entrepreneurs, legal professionals, and corporate consultants.

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In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to takingthe high road--the only path that leads to la...

Kevin T. Jackson is a consultant on business ethics for organizations and leaders worldwide. He is Associate Professor of Legal and Ethical Studies at Fordham University's Schools of Business in New York City. Dr. Jackson delivered seminars on ethics in the securities industry for the NASD, and has given presentations for executives, ...

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Format:HardcoverDimensions:240 pages, 6.3 × 9.29 × 1.1 inPublished:March 19, 2004Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195161386

ISBN - 13:9780195161380

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"This is a comprehensive, down-to-earth guide to creating and sustaining your good reputation as a fair and ethical company. Jackson, an ethics consultant and an associate professor at Fordham University, devotes the first half to gauging the effects of credibility and the second to makingcredibility happen. As he reminds readers, a good reputation is important for attracting principled employees and keeping the company in good standing, but its also necessary for competitive advantage. The advice is common sense: Among the many tips, he distinguishes between corporate conduct thatmagnifies reputation (following the spirit of the law) and conduct that merely maintains reputation (following the letter of the law). Overall, its good to see an important subject handled so skillfully in a readable, non-preachy format."--Harvard Business School, Working Knowledge website