Building the Successful Theater Company

byLisa Mulcahy

Paperback | January 11, 2011

Building the Successful Theater Company by Lisa Mulcahy
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The second edition of Building the Successful Theater Company takes readers even deeper into the world of theatrical production, examining in great depth the financial realities of establishing--and maintaining--a successful organization. This indispensable reference is updated to include more theater company profiles with expert advice to better reveal the pitfalls, passions, and practicalities of the theater industry. The author''s been-there-done-that personal experiences along with the wisdom of esteemed theater company heads will encourage readers to aim high and overcome challenges to accomplish all of their creative and financial objectives. Everything from finding a performance space, to creating a first season, to promoting a company and production, to designing a long-term plan is discussed in detail in this engaging guide--a sometimes irreverent, always relevant look behind the curtain of the modern stage troupe. Chapters include developing business and budget plans, rehearsing, attracting attention with publicity and word-of-mouth, adapting to growth, and more. No other book contains the unique insights and sound advice found in this indispensable reference.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don''t aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Lisa Mulcahy is a theater teacher, director, performer, and multimedia writer. She was cowriter and stage director of the hit Off-Broadway musical Renegade Sluts on Bikes and was directed by Edward Albee in her appearance in his play Malcom. Her articles have been published in such magazines as Stage Direction, Teaching Theatre, Marie ...
Title:Building the Successful Theater CompanyFormat:PaperbackProduct dimensions:256 pages, 9 X 6 X 0.6 inShipping dimensions:256 pages, 9 X 6 X 0.6 inPublished:January 11, 2011Publisher:AllworthLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1581157614

ISBN - 13:9781581157611

Appropriate for ages: All ages

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Read from the Book

(From Chapter Seven: The Biggest Problem We Ever Faced)   Usually, once a theater company achieves some measure of progress, a gigantic, disturbing, hulking crisis will rear its ugly head at the worst possible moment.        Sometimes, in retrospect, such a crisis doesn''t turn out to be so terrible after all. I directed a musical in Boston many years ago. One Friday night performance, the house was packed, the cast was hot, the show was playing the best it ever had—and then the power went out. No lights. No juice to power equipment. Nothing.          I must admit that I freaked out in those first, dark moments (dark meant in both its literal and figurative definitions), but cooler heads quickly prevailed. The audience was digging the show so much, they volunteered to go out to their cars and get flashlights. Our stage manager ran to a nearby deli and bought batteries. A friend of mine in the audience happened to have a battery-operated keyboard in the trunk of his car that the show''s music could be played on. Mind-bendingly, the audience trained their flashlights on the cast in unison, and the show indeed went on.        Needless to say, that was one of the greatest nights of theater I''ve ever been privileged to be a part of—and it started out looking like a complete and total disaster. Lots of theaters have weathered similar crises that appear large-looming at first, but thankfully can be taken care of effectively.      Other times, problems are more complicated. If you don''t handle them the right way, they can spell the end for your company, worst-case scenario. To a less severe degree, they can cost you time, money, and energy, three important things you can''t have enough of when you''re maintaining a theater company.           In this chapter, our experts will discuss the biggest problems their companies have faced and how they coped. Their big issues span a very wide gamut, but the common lesson we can learn from the experiences they relate is this: every problem ultimately has a solution. Sometimes the solution is one you''re delighted with; sometimes it''s not the end result you want at all; and sometimes you end up with mixed results. But everything does indeed pass. If you throw your smarts and strengths—both as a businessperson and as a human being—at a hairy problem full tilt, it can pass a lot faster.             Some of the problems our experts have faced were quite concrete while others presented themselves in a more abstract form, but all were tough. I''d also like to give our subjects extra thanks for their honesty in sharing these problems in the first place. It''s easy to talk about good times, but not a lot of laughs to go back over the bad stuff.

Editorial Reviews

"A potent mixture of practical advice and fascinating oral history from some of the most forward-thinking theaters around."