Building Your Ideal Private Practice 2nd Edition: A Guide For Therapists And Other Healing…

Hardcover | March 31, 2015

byLynn Grodzki

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Building Your Ideal Private Practice, a best-seller in its genre, is now fully revised after its original publication in 2000. Much has changed for therapists in private practice over the past fifteen years, including the widespread encroachment by insurance and managed care into the marketplace, the density of new therapists as over 600,000 therapists nation-wide try to stay viable, and the role of the Internet in marketing services. The revision of Building Your Ideal Private Practice is a comprehensive guide, updated with six new chapters and targeted for therapists at all stages of private practice development. It covers the essential how-to questions for those starting out in practice and explains the common pitfalls to avoid.

For those already in practice, worried about profitability in an age of increasing competition, the author offers informed strategies such as the best way to create websites and other online marketing to find clients, and then goes further to explain how to retain the new breed of fickle clients who shop for therapists online, but are hard to satisfy. Other new chapters support veteran therapists edging towards retirement, including how to sell a therapy business for a profit or whether to stay working solo or expand into a more lucrative group business model.

The revision comprises a complete, easy to use and fascinating business plan that shows therapists not just what to do, but also who to be in order to succeed. It adds depth, up-to-date information and a wealth of strategies to the original book, often referred to as the “bible” for therapists in private practice. Like the original, the revision conveys the author’s experience, optimism and warmth as she presents case examples, checklists and exercises to make the business advice come alive.

Whether you have insurance-based or a fee-for-service practice, this book will help you thrive.

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From the Publisher

Building Your Ideal Private Practice, a best-seller in its genre, is now fully revised after its original publication in 2000. Much has changed for therapists in private practice over the past fifteen years, including the widespread encroachment by insurance and managed care into the marketplace, the density of new therapists as over 6...

Lynn Grodzki, LCSW, MCC, is a psychotherapist in full-time private practice, a former business executive, and one of the leading business coaches in the US for small business owners. She specializes in working with change-agents: therapists, coaches, healers, and other service-oriented consultants who help others make change in their ...

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Format:HardcoverDimensions:320 pages, 9.51 × 6.45 × 1.31 inPublished:March 31, 2015Publisher:WW NortonLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0393709485

ISBN - 13:9780393709483

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Customer Reviews of Building Your Ideal Private Practice 2nd Edition: A Guide For Therapists And Other Healing Professionals

Reviews

Rated 5 out of 5 by from One of the most useful books I've ever read! Whether you are a massage therapist, a naturopathic doctor, or a nutritional consultant like myself, this book will teach you how to attract new clients and build your practice. Lynn Grodski explains how marketing yourself is so different that selling a product. You sell yourself by building relationships, earning respect and trust, and getting to know your potential clients on a personal level. And that's just part of it. She also teaches you how to create a dynamic basic message to use when introducing yourself, and how to surround yourself with postive energy that will attract the right kinds of clients. We consider ourselves to be holistic in our approach to good health, well why not adopt a holitic approach to building a successful practice. This book is seldom far from my side. I've recommended it to my students, friends and colleagues and they all love it. Thanks Lynn - you're brilliant!
Date published: 2005-09-18

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Editorial Reviews

Grodzki helps us create a blueprint for a successful practice, regardless of the stage of our career. . . . For those who read the first edition of this book, this second edition includes six new chapters as well as various updates to cover issues that have emerged over the last fifteen years. . . . [A]pproachable and engaging. She incorporates personal experiences as well as anecdotes from her workshops and private consulting, and she offers helpful exercises. . . . [A] well-written and useful book. — PsychCentralThis book is filled with useful information and it is extremely well written. I recommend it for any therapist starting a private practice. — The Milton H. Erickson Foundation NewsletterI found Building Your Ideal Private Practice an inspiring, relevant, intelligent, and practical resource that had me excited about what I can do with my own private practice. . . . Unlike some other ‘set up your business’ books I have read, this guide speaks to therapists in their own language . . . . I would like to see this as compulsory reading for every graduating professional in our field—helping new clinicians avoid unnecessary confusion, pain, and even financial loss through the recognition that they are as much business people as they are healing professionals. — The NeuropsychotherapistWith its personal preface, instructions, examples, anecdotes, exercises, tips, pre- and post-test, and other resources, this edition of Building Your Ideal Private Practice is relevant, timely, and helpful. As Grodzki mentions, it would be an effective tool for psychologists, counselors, life coaches, and other ‘therapists.’ — Somatic Psychotherapy Today