Business: A Changing World

Paperback | January 29, 2014

byO. C. Ferrell, Geoffrey Hirt, Linda Ferrell

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Ferrell, Business: A Changing World reflects the many dynamic changes in the business environment related to how managers make decisions. Business: A Changing World contains all the essentials that most students would learn in a semester - including major changes to our economy related to sustainability, digital marketing, and social networking. With the most up to date content and technology available, Business: A Changing World represents the best value available in the brief Introductory Business market today. What sets Ferrell apart is an unrivaled mixture of topical depth, current content and student-focused design and pedagogy. Ferrell offers a real-world, skill-building, decision-focused framework in a compact and user-friendly format providing instructors the opportunity to cover all key business concepts in a single semester.

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From the Publisher

Ferrell, Business: A Changing World reflects the many dynamic changes in the business environment related to how managers make decisions. Business: A Changing World contains all the essentials that most students would learn in a semester - including major changes to our economy related to sustainability, digital marketing, and social n...

Format:PaperbackDimensions:8.75 × 6.35 × 0.68 inPublished:January 29, 2014Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071338837

ISBN - 13:9780071338837

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Table of Contents

Part 1: Business in a Changing World

Chapter 1: The Dynamics of Business and Economics

Chapter 2: Business Ethics and Social Responsibility

Chapter 3: Business in a Borderless World

Part 2: Starting and Growing a Business

Chapter 4: Options for Organizing Business

Chapter 5: Small Business, Entrepreneurship, and Franchising

Part 3: Managing for Quality and Competitiveness

Chapter 6: The Nature of Management

Chapter 7: Organization, Teamwork, and Communication

Chapter 8: Managing Service and Manufacturing Operations

Part 4: Creating the Human Resources Advantage

Chapter 9: Motivating the Workforce

Chapter 10: Managiing Human Resources

Part 5: Marketing: Developing Relationships

Chapter 11: Customer-Driven Marketing

Chapter 12: Dimensions of Marketing

Chapter 13: Digital Marketing and Social Networking

Part 6: Financing the Enterprise

Chapter 14: Accounting and Financial Statements

Chapter 15: Money and the Financial System

Chapter 16: Financial Management and Securities Markets