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indigoBooksBusiness and Finance


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Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask…

International Trade: The Basics

by Jessie Poon

|This title releases March 14, 2017

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Trade impacts on the lives of all global citizens, influencing which commodities are consumed and how and where they are produced, and affecting work, the environment and our social existence. It is associated with growth and development, and with…

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When failure is not an option. Big new ideas rarely make great businesses . . . Laboring on a business plan can be a waste of time . . . You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped…

Winning New Business For Dummies

by Stewart Stuchbury

|This title releases February 28, 2017

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Win more new business today New business is the lifeblood of every company – and this book expertly guides you through the process of securing more than your fair share of it. If you're a salesperson in the trenches looking for inspiration, this book…
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"I raced through RADICAL CANDOR--It's thrilling to learn a framework that shows how to be both a better boss and a better colleague. RADICAL CANDOR is packed with illuminating truths, insightful advice, and practical suggestions, all illustrated with engaging…

Why Wall Street Matters

by William D. Cohan

|This title releases February 28, 2017

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A timely, counterintuitive defense of Wall Street and the big banks as the invisible—albeit flawed—engines that power our ideas, and should be made to work better for all of us Maybe you think the banks should be broken up and the bankers should be…
Audio Book (CD)

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The United States is becoming a nation of rich and poor, with few families in the middle. In this book, MIT economist Peter Temin offers an illuminating way to look at the vanishing middle class. Temin argues that American history and politics, particularly…
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Leadership literature is full of principles and ideas—but they rarely leave the page. Practice is what turns abstract concepts into useful skills. Leadership Step by Step walks readers through what to do and how to do it in an integrated and comprehensive…

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Take your ego out of the equation, and watch your company thrive! ?“I’ve got a solution,” Encore’s CFO tells Brandon, “but it’s unorthodox.” It’s 2005 and Brandon Black has just been promoted to CEO of Encore…
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The United States is becoming a nation of rich and poor, with few families in the middle. In this book, MIT economist Peter Temin offers an illuminating way to look at the vanishing middle class. Temin argues that American history and politics, particularly…

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Companies and their leaders need a new strategy for success because, without it, change is merely substitution, not evolution. Simply put, business is becoming less about the business defining the individual and more about the individual defining the business. As…

A Little History Of Economics

by Niall Kishtainy

|This title releases March 7, 2017

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A lively, inviting account of the history of economics, told through events from ancient to modern times and the ideas of great thinkers in the field What causes poverty? Are economic crises inevitable under capitalism? Is government intervention in an economy a…