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indigoBooksBusiness and Finance

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Canadian Securities Exam Fast-Track Study Guide
Paperback

|July 15, 2013

$50.47 online

$69.95

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A concise and practical guide to preparing for the Canadian Securities Exam For anyone dreaming of a career in the Canadian finance industry, whether in banking, brokerage, financial planning, or mutual funds, passing the Canadian Securities Exam is the first…
The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable…

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The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing  is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the…
Pitch the Perfect Investment: The Essential Guide to Winning on Wall Street
Hardcover

|This title releases September 12, 2017

$53.35 online

$59.95

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Learn the overlooked skill that is essential to Wall Street success Pitch the Perfect Investment combines investment analysis with persuasion and sales to teach you the "soft skill" so crucial to success in the financial markets. Written by the leading…
Marketing The Third Reich: Persuasion, Packaging And Propaganda
Paperback

|This title releases September 25, 2017

$50.31 online

$55.90

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In this fascinating volume, Nicholas O¿Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualizing the Reich as a product campaign. This is the first book to use marketing scholarship to study…
Profit Driven Business Analytics: A Practitioner?s Guide to Transforming Big Data into Added Value
Hardcover

|This title releases October 9, 2017

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Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily…
Quantitative Trading: How to Build Your Own Algorithmic Trading Business
Hardcover

|November 17, 2008

$50.99 online

$66.00

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While institutional traders continue to implement quantitative (or algorithmic) trading, many independent traders have wondered if they can still challenge powerful industry professionals at their own game? The answer is "yes," and in Quantitative Trading , Dr.…
Google Analytics Breakthrough: From Zero to Business Impact
Hardcover

|September 6, 2016

$52.58 online

$59.95

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A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough  is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices…
How Brands Grow: What Marketers Don't Know

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How Brands Grow...what marketers don't know is based on decades of research that has progressively uncovered empirical generalisations (scientific laws) about buying and brand performance. This book is the first to present these laws in context, and explore…
Making Questions Work: A Guide to How and What to Ask for Facilitators, Consultants, Managers…

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This book is an invaluable desk reference for facilitators, leaders, coaches and anyone who wants to engage in more effective learning and decision-making conversations. It offers over 1700 rich questions that you can borrow or adapt to improve your inquiry…
Mastering the Trade, Second Edition: Proven Techniques for Profiting from Intraday and Swing…

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The essential guide to launching a successful career in trading—updated for today’s turbulent markets “ Mastering the Trade is an excellent source for a basic understanding of market action, be it day and/or longer-term trend trading. A…
Bookkeeping Basics: What Every Nonprofit Bookkeeper Needs To Know

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Bookkeeping Basics No trained bookkeeper on staff? No problem. Many nonprofits don't have a trained bookkeeper on staff. This crucial function goes to whoever has the time and the willingness to do it. Lack of accounting training or background is not only…
Corporate Communication: A Guide to Theory and Practice
Kobo ebook

|January 23, 2017

$53.29 online

$66.61

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Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical…