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indigoBooksBusiness and Finance


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Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application-and generously supplemented with…

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This Third Edition to Peter Block's Flawless Consulting addresses business changes and new challenges since the second edition was written ten years ago. It tackles the challenges next-generation consultants face, including more guidance on how to ask better…

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A fully updated guide to the state-of-the-art guidelines, strategies, and new technologies in modern event planning A must-have resource for every event planner, manager, caterer, and student, this in-depth guide covers all aspects of the event planning process.…

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All the precision of financial modeling--and none of the complexity Evidence-based decision making is only as good as the external evidence on which it is based. Financial models uncover potential risks on a company’s balance sheet, but the complexity of…

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Wealth Planning Strategies for Canadians  is a unique publication, offering: Coverage of the relevant laws in every Canadian jurisdiction Comprehensive consideration of the strategies required to cover off financial planning, tax planning, disability…

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Swing trading is gaining popularity as a powerful method to increase returns—and potentially lower risks—by profiting from short-term price moves. The Master Swing Trader explains how traders can use technical analysis, charting, and market sentiment…

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The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable…

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A practical, must-read guide to candlestick charting techniques Japanese candlestick charting is a highly effective method for timing the market for short-term profits. Unlike most western techniques—moving average, relative strength index, MACD,…

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This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with…

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Getting agreement between finance theory and finance practice is important like never before. In the last decade the derivatives business has grown to a staggering size, such that the outstanding notional of all contracts is now many multiples of the underlying…

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The Personal Tax Return Guide, 2015 Taxation Year providesline-by-line instructions to assist you in completing and filing the 2015Canadian Personal Tax Return. The Guide is laid out in an easy to followline-by-line format, with a separate discussion/analysis and…