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Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about…
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In this revised and expanded second edition of the bestselling Encyclopedia of Chart Patterns , Thomas Bulkowski updates the classic with new performance statistics for both bull and bear markets and 23 new patterns, including a second section devoted to ten…

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Today, more than ever before, our students have pressing needs for direction as well as suggestion. They have needs for application as well as information. They have needs for integration as well as presentation. Our instructional approaches and materials must…

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a href="http://www.oupcanada.com/ebrochure/portal/meyer.html"img src="/images/hed/closer_look_btn.gif"/a Communicating for Results offers practical, classroom-tested instruction in the rhetorical techniques and persuasive strategies that students need to become…

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This is a complete guide to the pricing and risk management of convertible bond portfolios. Convertible bonds can be complex because they have both equity and debt like features and new market entrants will usually find that they have either a knowledge of fixed…

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A convergence of lean management and quality management thinking has taken place in organisations across many industries, including construction. Practices in procurement, design management, and construction management are all evolving constantly and…
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Professional-level guidance on effectively trading ETFs in markets around the world The ETF Handbook  is a comprehensive handbook for using Exchange Traded Funds, designed specifically for institutional investors and professional advisors seeking to improve…
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Plan ahead: estate planning to secure your wishes Estate Planning is your overview of the estate planning concepts that are necessary to consider when advising your clients about the different facets of wealth transfer planning. This fundamental reference…
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Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room for error…

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An original approach to trend discovery and trade entry Initial forays into day trading stock index futures reveal a starkly different decision environment. There is no time to dwell on technical conditions. Intraday volatility in the stock indices is far more…
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A straightforward guide focused on life cycle investing-namely aging, retirement, and pensions Life cycle investing and the implications of aging, retirement, and pensions continues to grow in importance. With people living longer, the relative and absolute…