Business Cases

Paperback | July 30, 2015

EditorSharon Rudansky-KloppersbyHannie Badenhorst-Weiss, Barney Erasmus

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What is the business model for low-cost airlines? What can a SWOT analysis teach us about the beer war in South Africa? How does changing labour legislation affect staffing decisions. Business Cases 2e is a case study book which is complementary to the Introduction to Business Managementproduct suite (including Multiple Choice Questions for Introduction to Business Management). The cases illustrate how business management theory is applied to local organisations. This holistic approach exposes students to the important aspects of owning and managing a business, especially in theSouth African context. Business Cases 2e is written for first-year Business Management students who are studying towards a degree or diploma. It may be used to accompany any introductory business management textbook.

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What is the business model for low-cost airlines? What can a SWOT analysis teach us about the beer war in South Africa? How does changing labour legislation affect staffing decisions. Business Cases 2e is a case study book which is complementary to the Introduction to Business Managementproduct suite (including Multiple Choice Question...

Sharon Rudansky-Kloppers is a professor in the Department of Business Management at the University of South Africa (UNISA). She is the head of the First Year Section: Business Management and teaches students the basics of business management. She is interested in the focus areas of marketing management and business communication. She h...
Format:PaperbackDimensions:240 pagesPublished:July 30, 2015Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0190404922

ISBN - 13:9780190404925

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Table of Contents

1. Entrepreneurship2. Establishing a business3. The business environment4. Corporate social responsibility5. General management6. Planning7. Organising8. Leading and controlling9. Operations management10. Human resources management11. Marketing management12. Financial management13. Purchasing and supply chain management