Business Communication NOW + CONNECT w/etext

Book & Toy | March 1, 2012

byKitty Locker, Isobel Findlay

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Business Communication Now is a contemporary and engaging introduction to business communications. Beyond covering a wide range of key topics in oral, interpersonal, and written business communication, Locker's text uses a student-friendly writing style and sleek, magazine-like design to hold student's attention. Real-world examples and business applications underscore the relevance and importance of the material to the classroom experience and to the students' careers. Business Communication Now covers topics that students are likely to encounter and documents that students are likely to compose at various stages in their professional careers.

Business Communication Now includes up-to-date information on the evolving world of electronic communications and provides practical and topical exercises for students to hone their skills in a digital, diverse, and global workplace.

Connect - Your Study and Testing Program with e-book - is included with each new copy of the text. For more information, go to www.mcgrawhillconnect.com

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From the Publisher

Business Communication Now is a contemporary and engaging introduction to business communications. Beyond covering a wide range of key topics in oral, interpersonal, and written business communication, Locker's text uses a student-friendly writing style and sleek, magazine-like design to hold student's attention. Real-world examples a...

Format:Book & ToyDimensions:10.8 × 8.4 × 0.7 inPublished:March 1, 2012Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071319182

ISBN - 13:9780071319188

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Extra Content

Table of Contents

Part One The Building Blocks of Effective Messages

Chapter 1 Communicating in a Changing Business World

Chapter 2 Adapting to Audiences

Chapter 3 Planning, Composing, and Revising

Chapter 4 Designing Documents, Slides, and Screens

Part Two Interpersonal Communication

Chapter 5 Communicating Across Culture

Chapter 6 Working and Writing in Teams

Part Three Letters, Memos, and E-mail Messages

Chapter 7 Routine Messages

Chapter 8 Negative Messages

Chapter 9 Persuasive and Sales Messages

Part Four Reports

Chapter 10 Planning, Researching, and Documenting Reports

Chapter 11 Writing Proposals and Reports

Chapter 12 Making Oral Presentations

Part Five Job Search Process

Chapter 13 Employment Communications

Appendix A Writing Correctly

Glossary

Notes

Photo Credits

Organization Index

Subject Index