Business Communication: Polishing Your Professional Presence

Paperback | June 9, 2015

byBarbara G. Shwom, Lisa Gueldenzoph Snyder

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NOTE: You are purchasing a standalone product; MyBCommLab does not come packaged with this content. If you would like to purchase both the physical text and MyBCommLab search for 0134088905 / 9780134088907   Business Communication: Polishing Your Professional Presence Plus MyBCommLab with Pearson eText -- Access Card Package, 3/e

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For courses in Business Communication

 

Communication in Business Practices

Business Communication: Polishing Your Professional Presence helps readers achieve the highest level of professionalism when conducting business. With a clear communication model that helps readers professionally analyze and react to any sort of business situation, this text stresses the importance of etiquette in successful entrepreneurial practices.

 

The Third Edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world. With a focus on learning and exercising crucial skills such as writing, speaking, critical thinking, and collaborating with peers, Business Communication prepares readers for social and communicative challenges they will face as businesspeople.

 

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NOTE: You are purchasing a standalone product; MyBCommLab does not come packaged with this content. If you would like to purchase both the physical text and MyBCommLab search for 0134088905 / 9780134088907   Business Communication: Polishing Your Professional Presence Plus MyBCommLab with Pearson eText -- Access Card Package, 3/e P...

Barbara Shwom, Ph.D., is Professor of Instruction in Writing at Northwestern University, where she teaches in the Weinberg College of Arts and Sciences, Kellogg School of Management, and McCormick School of Engineering and Applied Science. For more than 30 years, she has designed and taught communication courses that have influenced ...
Format:PaperbackDimensions:624 pages, 10.7 × 8.4 × 1.1 inPublished:June 9, 2015Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0133863301

ISBN - 13:9780133863307

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Extra Content

Table of Contents

PART 1. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

1 Developing Your Professional Presence

2 Working with Others: Interpersonal, Intercultural, and Team Communication

3 Managing the Communication Process: Analyzing, Composing, Evaluating

 

PART 2. DELIVERING EFFECTIVE MESSAGES

4 Communicating Routine Messages and Building Goodwill

5 Communicating Persuasive Messages

6 Communicating Bad News

7 Communicating through Social Media

 

PART 3. RESEARCHING, PROPOSING, REPORTING, AND PRESENTING

8 Finding and Evaluating Business Information

9 Preparing Persuasive Business Proposals

10 Preparing Business Reports

11 Preparing and Delivering Business Presentations

 

PART 4. PERSUADING AN EMPLOYER TO HIRE YOU

12 Communicating Your Professional Brand: Social Media, Résumés, and Cover Letters

 

APPENDIX A. Formats for Business Documents

APPENDIX B. Documentation and Reference Styles

APPENDIX C. Grammar, Punctuation, Mechanics, and Conventions

APPENDIX D. Answer Key to Grammar Exercises

APPENDIX E. Proofreader’s Marks

 

GLOSSARY

INDEX