Business Communication: Process And Product Brief by Mary Ellen GuffeyBusiness Communication: Process And Product Brief by Mary Ellen Guffey

Business Communication: Process And Product Brief

byMary Ellen Guffey, Dana Loewy, Kathy Rhodes

Paperback | February 22, 2012

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Preparing Students Today for Success Tomorrow. Business Communication: Process and Product, Brief Edition, takes students through a well-developed, consistently applied approach to communication that is combined with integrated application of current and emerging business technologies. Students learn a process for solving future communication problems, and how to use the Internet and electronic media to deliver their messages, resulting in a tangible communication strategy they can use throughout their careers.
A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois; and a doctorate in business and economic education from the Universi...
Title:Business Communication: Process And Product BriefFormat:PaperbackDimensions:528 pages, 10 × 7.94 × 0.75 inPublished:February 22, 2012Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176503587

ISBN - 13:9780176503581


Table of Contents

Chapter 1: Effective and Ethical Communication at WorkChapter 2: Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette SkillsChapter 3: Intercultural CommunicationChapter 4: Planning Business Messages Chapter 5: Organizing and Writing Business MessagesChapter 6: Revising Business MessagesChapter 7: Electronic Messages and Digital MediaChapter 8: Positive MessagesChapter 9: Negative MessagesChapter 10: Persuasive and Sales MessagesChapter 11: Report and Research BasicsChapter 12: Informal Business ReportsChapter 13: Proposals, Formal Reports, and Business PlansChapter 14: Business PresentationsChapter 15: The Job Search, Résumés, and Cover LettersChapter 16: Interviewing and Following Up