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When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible,…

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The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCEtest and be:…
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Learn Business Communication course YOUR Way with BCOM! BCOM's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool.…

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Let BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 9E prepare you for success in today's digital workplace. This leading textbook and vast digital resources help you develop the communication competencies that employers value most, such as superior writing,…

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Looking to upgrade your PR practices? Look no further. Bloggers, influencers, citizen journalists... today's news landscape is crowded and constantly changing. As a PR professional, how do you match your message to the medium and ensure that it gets heard above…

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You don't have to be born with it . . . When some people speak, everyone listens. When they need commitment to projects, others jump on board. These are the lucky few with "presence'-that subtle magnetic field that signals authority and authenticity. Wouldn't…

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Have you ever been in a situation that was emotionally charged and the stakes were high? And it was difficult to find the right words? Back Pocket Coach ™ provides 33 power-packed communication strategies to support you in creating satisfying conversations…
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For courses in Business Communication.   Technology and communication intersect to prepare you for the business world Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business…
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If you work with engineers, EXPECT Leadership in Engineering is the Leadership Process for you. It is most helpful to those actively leading technical experts in a rapidly changing, highly interconnected company. The ideas will inspire you. The action packed…

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This Leadership Journal for Technologists is essential because: - Every technical guru will find themselves in a Moment of Truth when instantaneous leadership is required. - IT teams perform best when they ask more questions and verbalize their ideas in a people…