Business Consulting in a Multicultural America

Paperback | October 26, 2015

byThaddeus Spratlen, Leslie Lum, Detra Y. Montoya

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Business Consulting in a Multicultural America, a revised and expanded edition of the popular Multicultural Marketing and Business Consulting, provides a comprehensive, multidisciplinary, and multicultural approach to business strategy and consulting. It emphasizes a diverse customer focus to strategic thinking and problem solving. Readers are presented with the concepts, tools, and techniques that reflect global best practices for fledgling businesses. The book helps students, business owners, and managers identify and formulate solutions that improve business performance and achieve social responsibility goals in an increasingly multicultural marketplace.

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Business Consulting in a Multicultural America, a revised and expanded edition of the popular Multicultural Marketing and Business Consulting, provides a comprehensive, multidisciplinary, and multicultural approach to business strategy and consulting. It emphasizes a diverse customer focus to strategic thinking and problem solving. R...

Thaddeus Spratlen is professor emeritus of marketing at the University of Washington and a leading expert on multicultural marketing and business assistance for urban enterprises. Leslie Lum has worked for a Fortune 100 company, a global bank, and as a manager of a retail start-up. Detra Y. Montoya is clinical professor in the W. P. Ca...

other books by Thaddeus Spratlen

Format:PaperbackDimensions:260 pages, 11 × 8 × 0.5 inPublished:October 26, 2015Publisher:University Of Washington PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0295994975

ISBN - 13:9780295994970

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In today's economy it is widely recognized that the size and growth of multicultural populations are closely linked to successful marketplace performance of business on a national level, and especially in urban communities. This book combines business case studies, theory, historical context, policy implications, statistical data, and financial management concepts to provide students a full range of information and tools to address issues of how businesses can effectively reach multicultural markets in urban areas and beyond - Jerome Williams, Prudential Chair in Business and research director of the Center for Urban Entrepreneurship and Economic Development, Rutgers Business School, Newark and New Brunswick