Business Discourse: Texts and Contexts by Anna TrosborgBusiness Discourse: Texts and Contexts by Anna Trosborg

Business Discourse: Texts and Contexts

EditorAnna Trosborg, Poul Erik Flyvholm Jørgensen

Paperback | April 28, 2005

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The contributions to this volume together confirm that though context and culture are complex and difficult notions, they are crucial to understanding the professional genres of modern business communication. In today’s globalised business environment, professionals of all backgrounds are under pressure to employ new and different discourse standards to allow for smoother production and reception of business documents and dialogues. In this changing environment, the success of any commercial activity will depend on how competently business professionals respond to the cultural sensitivities and preferences of their partners. Taking a variety of approaches to professional genres, including customer complaints, mission statements, international contracts and decision-making meetings, the authors explore complex aspects of both cross-cultural and interpersonal issues in business discourse and suggest practical applications of their analytical findings.
The Editors: Anna Trosborg, Ph.D. (Doctor.ling.merc.) is Professor of English and Reader in business communication at Aarhus School of Business, Denmark. She has been doing extensive research on professional discourse since 1989. Her recent academic production is in the fields of L2 teaching and learning, business pragmatics, genre ana...
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Title:Business Discourse: Texts and ContextsFormat:PaperbackDimensions:8.66 × 5.91 × 0.68 inPublished:April 28, 2005Publisher:Peter Lang AG, Internationaler Verlag der WissenschaftenLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3039106066

ISBN - 13:9783039106066

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Table of Contents

Contents: Anna Trosborg/Poul Erik Flyvholm Jørgensen: Introduction – Vijay K. Bhatia: Genres in Business Contexts – Poul Erik Flyvholm Jørgensen: Constructing Business Messages: From Context to Message Production – Karin Sode: Relevance and Coherence in Decision-Making Meetings – Britt-Louise Gunnarsson: The Organization of Enterprise Discourse – Maria Isaksson: Ethos and Pathos Representations in Mission Statements: Identifying Virtues and Emotions in an Emerging Business Genre – Celina Frade: Asymmetries in the Negotiation of International Contracts in Brazil – Akiko Okamura: What Do You Call Your Colleagues? Address-Forms in Cross-Cultural Communication – Anna Trosborg/Philip Shaw: Acquiring Prescriptive Business Pragmatics: The Case of Customer Complaints Handling – Philip Shaw/Ofelia A. Palermo/Paul Gillaerts/J. Piet Verckens/Midori Shinohara/Everett Jacobs: Prescriptive Business Pragmatics: How Valid Is It across Cultures?