Business Economics by Roger PermanBusiness Economics by Roger Perman

Business Economics

byRoger Perman, John Scouller

Paperback | February 1, 1999

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Business Economics is aimed at business students who need a solid, but not excessively theoretical, introduction to economics which focuses on the contribution economics can make to the study of business policy. In addition to the standard economics of supply, demand, costs, and competition,the text places special emphasis on specifically business-oriented issues such as transaction costs, rents, sustainable competitive advantage, the resource-based view of the firm, corporate architecture, corporate governance, diversification and acquisitions, an outline of macroeconomics,forecasting, and an introduction to public policy. The text has been structured closely to meet existing business courses, and a section in the introduction recommends particular permutations of chapters to suit the different courses available. Each chapter contains an introduction covering the keyconcepts used, a further reading list, discussion questions and a conclusion summarizing what the student should have learnt. The book is extensively illustrated with figures, tables and other displayed material, and simple algebra will be all that is required by way of mathematical understanding.Business students will find this book is precisely tailored to meet their needs for successful study.
Roger Perman is at University of Strathclyde. John Scouller is at University of Strathclyde.
Title:Business EconomicsFormat:PaperbackPublished:February 1, 1999Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0198775245

ISBN - 13:9780198775249


Table of Contents

IntroductionPART I: THE SEARCH FOR VALUE, MARKETS, CONSUMERS AND FIRMS1. Economic Activity and Value Creation2. The Operation of the Market, Market Forces and Market Equilibrium3. Individual Choices, the Supply of Work, and the Demand for Goods4. The Nature, Purpose, and Objectives of Firms5. The Search for Added Value and the Costs of ProductionPART II: THE SEARCH FOR VALUE, PRICES, PROFITS, AND THE FIRM'S COMPETITIVE ENVIRONMENT6. The Competitive Market Model7. The Monopoly Model and Barriers to Entry8. Oligopoly and Strategic CompetitionPART III: THE SEARCH FOR VALUE, VALUE CREATION, THE SCOPE OF THE FIRM, AND ITS GOVERNANCE9. The Search for Value and the Firm's Investment Decisions10. Value Creation and Sustainable Competitive Advantage11. Value Creation, the Scope of the Firm, and Acquisitions12. Ownership, Management, and the Search for ValuePART IV: THE SEARCH FOR VALUE AND THE WIDER ENVIRONMENT OF THE FIRM13. The Search for Value and the Legislative and Regulatory Environment14. The Firm and the Macroeconomic Environment15. Economic Forecasting16. The Search for Value, International trade, and Economic PerformanceBibliograpjyIndex

Editorial Reviews

Any business studies student who has little or no understanding of economic principles could make use of this book. It uses easy language to introduce technical phrases. Each chapter ends with a helpful conclusion, organised and graded questions and a well-thought out, thorough list ofadditional readings. All the expected areas of the economics curriculum are covered. Rod Gunn, The Times Higher Education Supplement, February 2000