Business Economics

Paperback | March 1, 2013

byAndrew Gillespie

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What determines demand for Apple's iPad? How can whole countries go bust? Why did Tesco's UK profits fall?Featuring top practitioners from organizations including Deloitte, PricewaterhouseCoopers, Simon-Kucher and Partners and Mission Burrito, Business Economics offers students real insight into how economics is used in business and why it is relevant to their future careers. Renowned for its engaging style and clarity of explanation, students are carefully guided through economic concepts and models, with stimulating examples and questions to reinforce learning and test understanding. Video walkthroughs help explain more difficult economic concepts and give readers theopportunity to go back over what they have learnt. Packed full of engaging and topical cases which students can easily relate to, the author considers economics in the context of business and management, equipping students with the tools necessary to apply economics to business issues and decisions. For students* Full solutions to questions in the textbook* Video walkthroughs of economics concepts* Self-test questions* One step further material to stretch and challenge readersFor registered adopters of the textbook* Fully customizable Powerpoint slides* Case study teaching notes* Group exercise tasks* Test bank

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From the Publisher

What determines demand for Apple's iPad? How can whole countries go bust? Why did Tesco's UK profits fall?Featuring top practitioners from organizations including Deloitte, PricewaterhouseCoopers, Simon-Kucher and Partners and Mission Burrito, Business Economics offers students real insight into how economics is used in business and wh...

Andrew Gillespie is Head of Business Studies and Accounts at d'Overbroeck's College, Oxford, and Visiting Lecturer at Oxford Brookes University, Oxford. He is the author of Foundations of Economics 2e, Oxford University Press, 2011.

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Format:PaperbackDimensions:528 pages, 9.69 × 7.44 × 0.07 inPublished:March 1, 2013Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199657998

ISBN - 13:9780199657995

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Table of Contents

1. Introduction2. Thinking like an economist3. The fundamental economic problems4. Demand5. Costs and revenues6. Supply7. Markets8. Market analysis: shares, currency, and labour markets9. Perfect competition, monopoly and price discrimination10. Imperfect competition and alternative theories of the firm of the firm11. Market failures and imperfections12. Macroeconomics13. Government macroeconomic policy14. Macroeconomic issues: unemployment and inflation15. Macroeconomic issues: Growth and balance of payments16. International business and trade

Editorial Reviews

"Students studying our business economics module achieve high average grades and review the module positively in their feedback. An important contribution to these positive outcomes is Business Economics by Andrew Gillespie. Our students consider it to be accessible and clearly written, and Iwould unreservedly recommend this textbook for all introductory Business Economics modules." --Maurice Starkey, Lecturer in Economics, Sheffield Hallam University