Business, Eighth Canadian Edition Plus Mybizlab With Pearson Etext -- Access Card Package by Ricky W. Griffin

Business, Eighth Canadian Edition Plus Mybizlab With Pearson Etext -- Access Card Package

byRicky W. Griffin, Ronald J. Ebert, Frederick A. Starke

Book & Toy | January 15, 2013

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Note: If you are purchasing an electronic version, MyBusinessLab does not come automatically packaged with it. To purchase MyBusinessLab, please visit www.MyBusinessLab.com or you can purchase a package of the physical text and MyBusinessLab by searching for ISBN 10: 0133354261 / ISBN 13: 9780133354263.  

 

In this, the eighth Canadian edition of Business, we continue to emphasize our long-standing principle of “Doing the Basics Best.”  Cutting-edge firsts, up-to-date issues that shape today’s business world, and creative pedagogy help students build a solid foundation of business knowledge.

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Title:Business, Eighth Canadian Edition Plus Mybizlab With Pearson Etext -- Access Card PackageFormat:Book & ToyDimensions:816 pages, 11.2 × 8.5 × 1.2 inPublished:January 15, 2013Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0133354261

ISBN - 13:9780133354263

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Table of Contents

Part One     Introducing the Contemporary Business World       

1       Understanding the Canadian Business System

2       Understanding the Environments of Business

3       Conducting Business Ethically and Responsibly

4       Understanding Entrepreneurship, Small Business, and  New Venture Creation

5       Understanding International Business

 

Part Two    The Business of Managing

6       Managing the Business Enterprise

7       Organizing the Business Enterprise

8       Managing Human Resources

9       Understanding Labour–Management Relations

10     Motivating and Leading Employees

 

Part Three  Managing Operations and Information

11     Producing Goods and Services

12     Increasing Productivity and Quality

13     Understanding Information Systems and Communication Technology

14     Understanding Accounting Issues

 

Part Four    Managing Marketing

15     Understanding Marketing Processes and Consumer Behaviour

16     Developing and Promoting Goods and Services

17     Pricing and Distributing Goods and Services

 

Part Five    Managing Financial Issues

18     Understanding Money and Banking

19     Understanding Securities and Investments

20     Financial Decisions and Risk Management

 

Appendix A Business Law         A-1

Appendix B Managing Your Personal Finances B-1

Appendix C Comprehensive Cases C-1