Business Environment in a Global Context by Andrew HarrisonBusiness Environment in a Global Context by Andrew Harrison

Business Environment in a Global Context

byAndrew Harrison

Paperback | January 5, 2014

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Andrew Harrison has expertly authored this engaging text on the business environment, offering theoretical rigour, along with a truly global focus, and an understanding of the economic dimensions of the subject. The text takes a unique approach exploring the business environment at differentspatial levels (global, international, national, and regional), in different dimensions (culture, ethics, internationalization, markets, technology, and risk) and in the main geopolitical regions (Europe, the Americas, Asia, and Africa).The text is packed with up-to-date case studies that demonstrate how international companies are affected by, and deal with, serious global issues ranging from the Arab uprising to the growing influence of the BRIC countries. Practical insights interspersed in each chapter provide balancedcommentary on the key issues and topics discussed, with further research being prompted by related questions. The text is accompanied by an Online Resource Centre, which includes:For Students:* Chapter and case study updates* Emerging issues* Annotated web links* Ideas for research topicsFor Lecturers:* Lecture notes* PowerPoint slides * Assignment scenarios and questions * Guidance on discussion questions and cases * Figures and tables from the text
Andrew Harrison holds qualifications from London, Salford, and Leeds Universities and the Trinity College of Music, London. He began his career in accountancy and held teaching appointments in further education before moving to Teesside University as a Principal Lecturer in Economics. He is a Visiting Lecturer at the Technical Universi...
Title:Business Environment in a Global ContextFormat:PaperbackDimensions:432 pages, 9.69 × 7.44 × 0.82 inPublished:January 5, 2014Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:019967258X

ISBN - 13:9780199672585


Table of Contents

The Business Environment in a Changing World1. The Business Environment: An Overview2. The Globalization of the Business Environment3. The International Business Environment4. The National Business Environment5. The Regional Business EnvironmentKey Dimensions of the Business Environment6. Contrasting Cultures and Business Models7. Business Ethics and Corporate Responsibility8. Internationalization of Business in a Changing Environment9. Markets and Competition10. Technological Change11. Risk in the International EnvironmentThe Geopolitical Context12. Europe: Unification, Crisis and Beyond13. Contrasting Developments in the Americas14. Asia's Economic Potential15. Africa's Struggle for Reform

Editorial Reviews

"A well-structured easy-to-read textbook. It covers all the major topics students in international business global environment have to address." --Andrea Moro, University of Leicester