Business Essentials by Ronald J. EbertBusiness Essentials by Ronald J. Ebert

Business Essentials

byRonald J. Ebert, Ricky W. Griffin

Hardcover | January 5, 2016

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For Introduction to Business courses.


Focus on the practical skills and important developments in business

The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business—and a need for a change in Introduction to Business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on businesses today.


The Eleventh Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning, and making this text the most current and relevant one available on the market today.

Also Available with MyBizLab ®

This title is available with MyBizLab—an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.


NOTE: You are purchasing a standalone product; MyBizLab does not come packaged with this content. If you would like to purchase both the physical text and MyBizLab search for:

0134473639 / 9780134473635 Business Essentials Plus MyBizLab with Pearson eText -- Access Card Package


Package consists of:

  • 0134271122 / 9780134129969 Business Essentials
  • 0134150031 / 9780134150031 MyBizLab with Pearson eText -- Access Card -- for Business Essentials


Ronald J. Ebert is Emeritus Professor at the University of Missouri–Columbia where he lectures in the Management Department and serves as advisor to students and student organizations. Professor Ebert draws on more than 30 years of teaching experience at such schools as Sinclair College, University of Washington, University of Missour...
Title:Business EssentialsFormat:HardcoverDimensions:696 pages, 11 × 8.5 × 1.1 inPublished:January 5, 2016Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0134129962

ISBN - 13:9780134129969


Table of Contents

Part 1: The Contemporary Business World

1. The U.S. Business Environment

2. Understanding Business Ethics and Social Responsibility  

3. Entrepreneurship, New Ventures, and Business Ownership  

4. Understanding the Global Context of Business  


Part 2: Managing the Business

5. Managing the Business   

6. Organizing the Business  

7. Operations Management and Quality  


Part 3: People in Organizations

8. Employee Behavior and Motivation   

9. Leadership and Decision Making  

10. Human Resource Management and Labor Relations  


Part 4: Principles of Marketing: Building Relationships with Customers for Competitive Advantage

11. Marketing Processes and Consumer Behavior  

12. Developing and Pricing Products  

13. Distributing and Promoting Products


Part 5: Managing Information for Better Business Decisions

14. Information Technology (IT) for Business

15. The Role of Accountants and Accounting Information


Part 6: The Financial System and Issues in Financial Management

16. Understanding Money and the Role of Banking

17. Managing Business Finances



Appendix I: Risk Management

Appendix II: The Legal Context of Business

Appendix III: Managing Your Personal Finances

Appendix IV: Unions and Labor Management