Business in the Asia Pacific: Text and Cases

Paperback | April 1, 2001

bySonia El-Kahal

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The success of western business in the Asia Pacific region depends to a large degree on the capacity of western firms to learn new approaches to doing business in the region and to adopt new styles of management practice, business operations, and strategy. Business in Asia Pacific seeks toaddress this need by providing a useful insight into the international business opportunities and a guide to strategic management, decision-making, and business operations in the region in the wake of the economic crisis of 1997. El Kahal brings together an account of the Asia Pacific business environment with an analysis of management styles and decision-making techniques. The book begins with an analysis of the Asian economic miracle and of the crisis of the late 1990s, including a country by country review of all theregion's major economies in the aftermath of the crisis. Part II then goes on to investigate the socio-cultural bases of the Asia Pacific management environment, focusing in particular on the cases of Japan, South Korea, and China. This is followed by an analysis of post-crisis strategies forcompanies doing business in Asia Pacific and of the most effective ways of establishing markets in the region. The book concludes with an entire section of detailed case studies illustrating the experiences of a number of major multinationals in doing business in the region, including Daewoo,Wal-Mart, Nike, Land Rover, and Samsung. Using a variety of learning aids, including case materials, end of chapter review questions, and group project materials, Business in Asia Pacific helps the student to take a more active approach to studying this popular and important topic and as such will be invaluable reading for all students ofbusiness and management with an interest in this fast-growing region of the world economy.

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From the Publisher

The success of western business in the Asia Pacific region depends to a large degree on the capacity of western firms to learn new approaches to doing business in the region and to adopt new styles of management practice, business operations, and strategy. Business in Asia Pacific seeks toaddress this need by providing a useful ins...

Sonia El Kahal is Principal Lecturer and Postgraduate Programme Leader in the School of Business and Finance at Sheffield Hallam University
Format:PaperbackPublished:April 1, 2001Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0198782195

ISBN - 13:9780198782193

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Table of Contents

Part I: Towards a Better Understanding of the Asian Crisis1. The Roaring Tigers and the Asian Miracle2. The Ailing Tigers: From Miracle to Crisis3. Disciplining the Tigers: Globalization and the Crisis in Asia Pacific4. The Business Environment of Asia Pacific Post-Crisis5. Country ReviewsPart II: Asian Management: Theory and Practice6. Culture and Business in Asia Pacific7. Japanese Management8. Korean Management9. Chinese ManagementPart III: Strategic Planning for Asia Pacific after the Crisis10. The Strategic Process11. Post-Crisis Strategies for Asia Pacific12. Methods of Entry into Asia Pacific Countries13. Marketing in Asia Pacific, Post-CrisisPart IV: Case StudiesList of Case StudiesWal-Mart Goes to Asia PacificDell: Direct Selling in Asia Pacific Post-crisisNike: Ethical Dilemmas of FDI in Asia PacificAn Emerging Regional Manufacturing Network in South-East Asia: The Case of SamsungMatsushita: Putting the Employee FirstQuality Circles at Land Rover: The UK ExperienceBad Luck or Bad Management? Peregrine and the Asian Financial CrisisP. T. BIT: An Indonesian Textile Case StudyCoca-Cola Indo-China Pte. Ltd.Telecommunications in Thailand: The Mobile Phone Sector

Editorial Reviews

`'a monumental scholarly effortthe book will serve as a benchmark in this new field for textbooks because it is so thorough and balanced in its critique. Ms El Kahal has avoided the common tendency of western appraisals of Asian business and society to denigrate the region for failing toconform to liberal economic and social practices.''Douglas Sikorski, School of Business, Business Link, Singapore