Business Marketing - the case of Microsoft: the case of Microsoft by Fuat Beyazitoglu

Business Marketing - the case of Microsoft: the case of Microsoft

byFuat Beyazitoglu

Kobo ebook | March 19, 2010

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Seminar paper from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: B, University of Southern Denmark, language: English, abstract: Microsoft is leading computer technology corporation in the world and Microsoft has some opportunities in the market to preserve its position such as good reputation of the brand and huge assets in terms of financial, human and technology; however they have many strong rivals against their units. This paper aims to identify the problems and challenges which are faced by the Microsoft Corporation; and to describe the most appropriate strategy which responds the indicated challenges.

Title:Business Marketing - the case of Microsoft: the case of MicrosoftFormat:Kobo ebookPublished:March 19, 2010Publisher:GRIN PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3640569059

ISBN - 13:9783640569052

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