Business of Digital Television by Chris ForresterBusiness of Digital Television by Chris Forrester

Business of Digital Television

byChris ForresterEditorChris Forrester


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Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts.

Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source.

You will:
Discover trends in digital TV technology
Gain knowledge about the international marketplace
See an analysis of the financial models
Understand the importance of partnerships
Find out the key drivers for change
Gain an insight into emerging technologies in the future

His is a consultant and writer specializing in all aspects of broadcasting and associated technologies.
Title:Business of Digital TelevisionFormat:PaperbackDimensions:288 pages, 8.5 × 5.43 × 0.68 inPublisher:Focal PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0240516060

ISBN - 13:9780240516066

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Table of Contents

Introduction, the TV Pioneers, From Dumb box to television that's alive, The analogue televion business today, The adoption of digital, Cable, satellite or digital television? Where is digital today? Is new content still king? Selling digital television, The economy of niches, Webcasting to the TV, or TV on the PC? The future - the brave new world of just more of the same?, References.

Editorial Reviews

"Written in an accessible style this book is well documented, its statistics are comprehensive and up to date. The essential facts, data and commentary are all brought together in one single source likely to interest a large and diverse audience."
Bohdan Jung, Warsaw School of Economics, Poland
The International Journal on Media Managment, Vol. 3, No.1, Spring 2001