The Business of Innovation: Managing the Corporate Imagination for Maximum Results by Roger Bean

The Business of Innovation: Managing the Corporate Imagination for Maximum Results

byRoger Bean, Russell Radford

Kobo ebook | October 16, 2001

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This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments.

Title:The Business of Innovation: Managing the Corporate Imagination for Maximum ResultsFormat:Kobo ebookPublished:October 16, 2001Publisher:AmacomLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0814413102

ISBN - 13:9780814413104

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