Business Research: Enjoy Creating, Developing And Writing Your Business Project by Wilson NgBusiness Research: Enjoy Creating, Developing And Writing Your Business Project by Wilson Ng

Business Research: Enjoy Creating, Developing And Writing Your Business Project

byWilson Ng, Elayne Coakes

Paperback | November 28, 2013

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A student-led guide,Business Researchis for student researchers who need to conceive, conduct, and complete a new research project for the first time. Rather than looking at business research as a scientific set of procedures, Ng and Coakes concentrate on the business organization and give practical advice on going out into the field and conducting interviews, researching problems and learning about organizations.

Through its conversational, accessible style and its adoption of a student's perspective, this book makes the process of learning about research enjoyable and the resulting research project outstanding.

Dr. Wilson Ngleads and delivers business research methods modules for undergraduate and postgraduate students at the University of Roehampton in London. He is a Visiting Professor at two European universities: UNICA (Università degli studi di Cagliari) in Italy and BEM (Bordeau Management School) in France.
Title:Business Research: Enjoy Creating, Developing And Writing Your Business ProjectFormat:PaperbackDimensions:232 pages, 9 × 6 × 0.49 inPublished:November 28, 2013Publisher:Kogan PageLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0749468955

ISBN - 13:9780749468958


Table of Contents

What are the right research methods for you and how might you go about selecting them?

PART ONE Planning your project

01 The nature of business research
What is scholarly literature?
What is a research question (RQ) and how do I develop a good one?
How may I use scholarly literature in my project?
How may I use theory?

02 Methodology and methods
What is research methodology?
What has methodology got to do with research methods?
How may I design my research?
How should I use my ‘case study’?
What research methods should I use for my project?

Part Two ‘Doing’ your project

03 The project proposal
Project proposals
Contents of a project proposal
Critical and analytical thinking
Prior planning prevents poor performance

04 Collecting quantitative data
Finding quantitative data
Secondary data
Primary data
Designing a successful survey
Example of literature from which a hypothesis is derived
Methods of collecting survey data
Designing your questionnaire

05 Collecting qualitative data through interviews
Interviewing types and design
Focus groups
Interviewing references and further websites
Chapter appendix: Interview Protocol

06 Collecting data as an ethnographer
Participant observation
Non-participative observation

07 Case study research
The case study
Using deductive theory in case studies
Cross-sectional case study design
Longitudinal case study design
Case study tactics adopted for design quality

08 Collecting data: less common methods
Mixed methods research
Social network analysis
Action research
Delphi method
Participant and non-participant observation
How to use crowdsourcing as a research tool
How to use a repertory grid

09 Ensuring data saturation
Validity of quantitative data
Reliability of quantitative data
Signifi cance of quantitative data

Part Three Reporting your findings

10 Analysing quantitative data
Measures of central tendency
Measures of spread
Some notes on statistical testing
Variables: dependent and independent

11 Analysing qualitative data
Coding text
Causal mapping
Software for coding

Part Four Writing your report

12 Discussing anticipated project findings
Flawed reasoning

13 Conclusion to your report
How to begin your conclusion
Lessons to be learnt

14 Reference lists

15 Writing your abstract

16 Conclusion
Research question
Knowledge of cutting-edge research and theory
Research tools