Business Research Methods

Paperback | April 16, 2015

byAlan Bryman, Emma Bell

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A complete introduction to doing business research, Business Research Methods is the ideal guide for students embarking on a research project. Together with real students and supervisors, the authors draw on their own extensive experience to give readers tips for success and provide advice tohelp them avoid common mistakes. Developed specifically with business and management students in mind, this bestselling textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice on carrying out their research. In addition to a broad range of relevantcase studies, the book features a substantial discussion of ethics, a chapter on internet research methods, and a strong emphasis on practical content such as planning a project and writing it up. With a new chapter on the nature of business research that explains why an understanding of research methods is so important to the broader study of business and management, and a new chapter on sampling in qualitative research, Business Research Methods remains the book of choice to help you builda full understanding of the subject.Online Resource Centre For students: * An interactive research guide, providing guidance and advice on every aspect of business research* Video interviews with research students* Questions for review* Datasets from the text* Self-marking multiple-choice questions for revision* Annotated web links to useful articles, reviews, models and research guides* A guide to using Excel in data analysis For lecturers:* A lecturer's guide including lecture outlines, reading lists and teaching activities* A suite of customisable PowerPoint slides* Figures and tables from the text

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From the Publisher

A complete introduction to doing business research, Business Research Methods is the ideal guide for students embarking on a research project. Together with real students and supervisors, the authors draw on their own extensive experience to give readers tips for success and provide advice tohelp them avoid common mistakes. Developed s...

Alan Bryman is Professor of Organizational and Social Research at the University of Leicester. Emma Bell is Professor of Management and Organization Studies and Director of the Centre for Economics and Management at Keele University.

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Format:PaperbackDimensions:816 pages, 10.43 × 7.68 × 1.18 inPublished:April 16, 2015Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199668647

ISBN - 13:9780199668649

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Table of Contents

Part One: The research process1. The nature and process of business research2. Business research strategies3. Research designs4. Planning a research project and formulating research questions5. Getting started: reviewing the literature6. Ethics and politics in business researchPart Two: Quantitative research7. The nature of quantitative research8. Sampling in quantitative research9. Structured interviewing10. Self-completion questionnaires11. Asking questions12. Structured observation13. Content analysis14. Secondary analysis and official statistics15. Quantitative data analysis16. Using IBM SPSS statisticsPart Three: Qualitative research17. The nature of qualitative research18. Sampling in qualitative research19. Ethnography and participant observation20. Interviewing in qualitative research21. Focus groups22. Language in qualitative research23. Documents as sources of data24. Qualitative data analysis25. Computer-assisted qualitative data analysis: using NVivoPart Four: Mixed methods research and other considerations26. Breaking down the quantitative/qualitative divide27. Mixed methods research: combining quantitative and qualitative research28. E-research: Internet research methods29. Writing up business research

Editorial Reviews

"A superb introduction to social science research that combines the soundness of philosophy of science with an elegant presentation of critical aspects in social research practice for anybody interested in finding out reliable answers about management and business phenonmena" --Dr Nuno Oliveira, London School of Economics and Political Science