Business: Strategy, Development, Application Cdn Edition with Connect Access Card

Book & Toy | February 1, 2012

byGary Bissonette

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Bissonette is an indigenous Canadian text that focuses on the details and issues relevant to the Canadian business environment including a truly international focus and a small business perspective. All unique and new pedagogy (Business in Action boxes, Management Reflection, and case studies) have an emphasis on Canadian content. Two chapters covering Corporate Social Responsibility and sustainable business practices offer this text a unique competitive advantage in the market. Recent business graduates contribute to a unique feature called "From the Student's Perspective" where they briefly discuss the relevance of their education to the different aspects of a business as it relates to the content within each chapter. Additionally, over the past two years, all chapters have been classroom tested and peer reviewed at three different schools. The result - a business text with enhanced chapter concepts, updated examples, ensuring student and faculty relevance and perspective.

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From the Publisher

Bissonette is an indigenous Canadian text that focuses on the details and issues relevant to the Canadian business environment including a truly international focus and a small business perspective. All unique and new pedagogy (Business in Action boxes, Management Reflection, and case studies) have an emphasis on Canadian content. Two ...

Format:Book & ToyDimensions:11.2 × 8.4 × 0.9 inPublished:February 1, 2012Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:007132058X

ISBN - 13:9780071320580

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Extra Content

Table of Contents

Chapter 1: What Is Business?

Chapter 2: The Canadian Economic Environment

Chapter 3: The Global Marketplace

Chapter 4: The Environment & Sustainable Business Practices

Chapter 5: Ethics and Corporate Social Responsibility

Chapter 6: Developing a Business Strategy

Chapter 7: Managing and Leading the Organization's Talent

Chapter 8: Developing Your Business Structure and Culture

Chapter 9: Operations and Supply Chain Management

Chapter 10: The Marketing Challenge

Chapter 11: Understanding the Marketing Effort

Chapter 12: Cost-Base Analysis and Pricing

Chapter 13: Introduction to Capital and Financial Markets

Chapter 14: Understanding Financial Statements

Chapter 15: Analyzing New Business Ventures