Business Strategy for A2 by David DyerBusiness Strategy for A2 by David Dyer

Business Strategy for A2

byDavid Dyer, Peter Stimpson

Paperback | May 31, 2001

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Full coverage of the compulsory A2 synoptic module from OCR. Concepts and processes are clearly explained and opportunities are provided to test knowledge and understanding. The book, which is fully illustrated, helps students to develop skills of analysis and evaluation, as well as an awareness of the integrated nature of the subject.
Title:Business Strategy for A2Format:PaperbackDimensions:224 pages, 10.98 × 8.5 × 0.47 inPublished:May 31, 2001Publisher:Cambridge University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0521003652

ISBN - 13:9780521003650

Appropriate for ages: 16 - adult


Table of Contents

Introduction; 1. Setting coporate objectives; 2. Tools for strategic planning; 3. External economic influences; 4. Business strategy in a changing world; 5. Devising and implementing strategy; 6. Reviewing business strategy; 7. Managing strategic change; 8. Preparing for examinations; Glossary; Index.